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Abou Moustafa

C-Level Commercial & Strategy Leader | Digital Transformation & AI Infrastructure | $1B+ P&L | UAE Government, Enterprise & Media | Capacity Power 100 | MENA, Africa & Asia
26.1 yrs experienceTelecommunications
Jan 2019

The move

MoveVodafone → du
TitleHead of International Sales - Vodafone Global Enterprise and Vodafone Carrier Services → SVP Enterprise Business, datamena and Gov
LocationGroup Role → Dubai
Career arcRecent arrival
Cross-border moveYes · Group Role → United Arab Emirates
UAE federal / sovereign destinationYes ★
Native languageArabic
Years in UAE12.4
Total experience26.1 years
du headcount1,001-5,000 employees
du industryTelecommunications
du HQDubai
du typePublic Company

Career arc

  1. SVP Enterprise Business, datamena and GovJan 2019 — Present
    du· Dubai, United Arab Emirates· Full-time
  2. Vice President of ICT Commercial, Enterprise Fixed, Broadcast and datamenaJan 2018 — Jan 2019
    du· dubai· Full-time
  3. Vice President of Managed Services, Broadcast and datamenaApr 2015 — Jan 2018
    du· Dubai, United Arab Emirates· Full-time
  4. Vice President - Enterprise Solutions & Managed ServicesJan 2014 — Apr 2015
    du· Dubai· Full-time
  5. Head of International Sales - Vodafone Global Enterprise and Vodafone Carrier ServicesMar 2012 — Jan 2014
    Vodafone· Group Role· Full-time
  6. Head of Enterprise Solutions Sales and Business InternetOct 2010 — Mar 2012
    Vodafone· Egypt
  7. Business Solutions Senior ManagerJul 2007 — Oct 2010
    Vodafone· Egypt
  8. Marketing Product ManagerJan 2007 — Jul 2007
    Vodafone· Egypt
  9. Marketing Vertical Solutions Senior Team LeaderNov 2004 — Jan 2007
    Vodafone Egypt· Egypt
  10. Data Communication Team LeaderJan 2001 — Nov 2004
    Vodafone Egypt· Egypt
  11. Instructor in the Communication dept.Jan 2000 — Oct 2000
    Helwan University

Education

Languages

  • Arabic · Native or bilingual
  • English · Full professional

Top skills

Board-Level Communication and Stakeholder EngagementGovernment and Enterprise Market Leadership Business Development and Strategic PartnershipsCommercial Strategy and P&L LeadershipRevenue Acceleration in Competitive MarketsInternet Exchange and Data Gravity Strategy

About

I build businesses that outgrow their markets.  Over 27 years I have led billion-dollar commercial and strategic enterprises across the Middle East, Africa, and Asia - defining how organisations compete, grow, and monetise in markets undergoing fundamental transformation. My track record spans full P&L ownership, commercial strategy, revenue model redesign, government and enterprise market leadership, and the kind of structural transformation that shifts a business from where it is to where it needs to be. A few things I am proud of:  - Reversed an 18-month revenue decline at du and delivered sustained double-digit growth, including +8% Q-o-Q, through commercial and strategic redesign - Enabled AWS, Microsoft Azure, and Google Cloud to scale their UAE and MENA cloud regi

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