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Abuk Joseph

Founder of Curatd/table - Membership Growth Strategist | Community Engagement Consultant | Elevating Brand/Hospitality Experiences through Connection & Innovation. ex Soho House, ex Nike Inc
11.4 yrs experienceHospitality
Apr 2025

The move

MoveCHOUCHOU Dubai Curatd/table
TitleMembership Director Founder
LocationDubai Dubai
Career arcRecent arrival
First time at this levelYes
Cross-border moveNo — same country
Years in UAE1.7
Total experience11.4 years

Career arc

  1. FounderApr 2025 — Present
    Curatd/table· Dubai, United Arab Emirates
  2. Membership DirectorAug 2024 — Mar 2025
    CHOUCHOU Dubai· Dubai, United Arab Emirates· Full-time
  3. Head of Community (Membership)Jan 2023 — Jul 2024
    Soho House & Co· Full-time
  4. Head of Membership - New openingsApr 2022 — Jun 2023
    Soho House & Co· Full-time
  5. Head of Membership and Communications (Mat Cover)Sep 2021 — Apr 2022
    Soho House & Co· London, England, United Kingdom· Full-time
  6. Membership ManagerJun 2020 — Sep 2021
    Soho House & Co· London, England, United Kingdom· Full-time
  7. Culture and Entertainment ManagerJun 2018 — Dec 2019
    Converse· London, England, United Kingdom· Full-time
  8. Event AssistantJun 2017 — Jun 2018
    XYZ Brand Experience· London, England, United Kingdom· Freelance
  9. Backstage ManagerApr 2014 — Apr 2019
    Bacchus Agency· Freelance

Top skills

NewslettersBusiness StrategyMembership BuildingCritical ThinkingExecuting EventsMembership Development

About

I build vibrant, high-impact hospitality communities that foster connection, exclusivity, and business growth. Previously as the Membership Director at Chouchou Dubai, I lead strategic membership initiatives, curating experiences that transform hospitality spaces into thriving networks. With expertise in brand partnerships, membership development, and guest engagement, I drive growth and innovation across luxury hospitality. My recent tenure at Soho House & Co honed my skills in curating exclusive experiences and expanding networks within new territories. The essence of my mission lies in crafting a space that resonates with the spirit of the creative industries, fostering a sense of belonging, and leveraging my expertise to elevate our brand's presence on a global stage.

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