Adel Alrais
Vice President Corporate Communications & Protocol @ du
The move
MoveEtisalat → du
TitleSenior Marketing Manager → Vice President Corporate Communications & Protocol
LocationDubai → Dubai
Cross-border moveNo — same country
UAE federal / sovereign destinationYes ★
Years in UAE11.9
Total experience22.0 years
du headcount1,001-5,000 employees
du industryTelecommunications
du HQDubai
du typePublic Company
Career arc
- Vice President Corporate Communications & ProtocolJan 2021 — Present
du· Dubai, United Arab Emirates· Full-time - Vice President Marketing Communications - Enterprise SolutionsJan 2020 — Jan 2021du· United Arab Emirates· Full-time
- Senior Director Marketing CommunicationsJan 2017 — Jan 2020du
- Senior Director Commercial CommunicationOct 2016 — Jan 2017du
- Director Marketing CommunicationsMay 2013 — Sep 2016du· Dubai
- Senior Manager Marketing Communications (Digital Marketing & Entertainment)Sep 2011 — Apr 2013du· Dubai
- Corporate events & Sponsorship ManagerJul 2008 — Sep 2011du
- Senior Marketing ManagerFeb 2008 — Jun 2008
Etisalat - Manager/ Project MarketingJun 2007 — Feb 2008
evision
- Marketing OfficerSep 2004 — Jun 2007
- Divisional Manager/Watches & AccessoriesJan 2004 — Aug 2004
Paris Gallery LLC· Dubai
Education
- INSEADTGM · Business Administration and Management, General2016 — 2016
- Transylvania UniversityBA · Business Adminstration2000 — 2003
- Harvard Business SchoolExecutive Programs · Driving Digital Strategies2018 — 2018
- Vanderbilt University1 year · Electrical engineering1999 — 2000
Top skills
ManagementMarketing ResearchMarketing StrategyMarketingPublic RelationsAdvertising
About
At the forefront of du's digital transformation journey, my leadership in Corporate Communications & Protocol has been pivotal in positioning the organization as a trusted enabler of connectivity and growth. Our team has successfully innovated communication strategies that resonate with millions, driving the economic, social, and digital evolution of the UAE. With expertise in public relations and digital marketing, my role involves transforming enterprises through cutting-edge Smart City infrastructure and bespoke ICT solutions. The vision and strategies implemented have not only bolstered du's enterprise segment but also affirmed our commitment to delivering exceptional customer experiences and continuity in a hyper-connected world.