The Wire
← back to the wire

Adriano Silva

Leading New Wave of Growth & Innovation in Digital Commerce | Global | EMEA, APAC, SEA & ANZ, LATAM | AI Sales Expert | Market Builder | Sales Hunter🎯
28.4 yrs experienceComputer Software
Jan 2026

The move

MoveSalesforce VTEX
TitleRegional Vice President Commerce Cloud - RVP Sales Director (MEA, APAC and Spain)
LocationMexico Dubai
Career arcRecent arrival
Cross-border moveYes · Mexico United Arab Emirates
Native languagePortuguese
Years in UAE2.3
Total experience28.4 years

Career arc

  1. Sales Director (MEA, APAC and Spain)Jan 2026 — Present
    VTEX· Dubai, United Arab Emirates· Full-time
  2. Head of Sales Growth - MEA and APACJan 2024 — Dec 2025
    VTEX· Dubai, United Arab Emirates· Full-time
  3. Global Chief of Staff Team / CRO (Chief Revenue Officer) / Global Sales EnablementMar 2022 — Dec 2024
    VTEX· Around the World· Full-time
  4. Regional Vice President Commerce Cloud - RVPApr 2021 — Mar 2022
    Salesforce· Mexico· Full-time
  5. Senior Growth, Business Development and Sales DirectorJan 2019 — Feb 2022
    VTEX· Mexico City, Mexico· Full-time
  6. Institute Mentor / AdvisorAug 2018 — Aug 2020
    IMEXGO· Dubái, Emiratos Árabes Unidos
  7. VP, Head of Sales, Tech and Consulting ServicesJan 2017 — Jan 2019
    Mercer· Ciudad de México, México· Full-time
  8. Sr. Global Sales and Business Development VPDec 2011 — Jan 2017
    Solera, Inc.· Dallas, Texas, Estados Unidos
  9. Iberia-Latam Sales, Business Development and M&A Sr. DirectorDec 2011 — Feb 2014
    Solera· Gran Santiago, Región Metropolitana de Santiago, Chile
  10. Head of LATAM Corporate Strategy, Sales and Market Intelligence (Office of the CEO), Sr. DirectorAug 2010 — Dec 2011
    Siemens· Berlin, Germany
  11. Head of Global Sales and Market Intelligence (Smelter Commodities Lead), Sr. DirectorAug 2008 — Aug 2010
    Alcoa· Pittsburgh, Pennsylvania, United States· Full-time
  12. Sr Global Sales & Marketing Intelligence AnalystSep 2006 — Aug 2008
    Coca-Cola FEMSA· São Paulo Area, Brazil
  13. Sr. Americas and Global Strategy, Finance and Business Planning AnalystOct 2001 — Sep 2006
    HP· São Paulo y alrededores
  14. Global Trainee Program (Consulting Internship program) - McKinsey MentoringNov 1997 — Oct 2001
    McKinsey & Company

Education

Languages

  • Spanish · Full professional
  • Portuguese · Native or bilingual
  • English · Full professional
  • Arabic · Limited working
  • French · Limited working

Top skills

Strategic OrientationLeadershipAmazon Web Services (AWS)Estrategia de ventasBoard DevelopmentProceso de ventas

About

"My greatest strength as a consultant is to be ignorant and ask a few questions." - Peter Drucker As a seasoned executive with 20+ years of senior leadership, I specialize in Sales and building B2B ecosystems, scaling global organizations, and delivering sustainable growth. Having worked across 70+ countries, I bring a proven ability to set a vision, inspire teams, and execute strategies that transform ambitious goals into measurable impact. My career spans leadership in sales, finance, e-commerce, services and cloud solutions, always underpinned by a disciplined focus on revenue growth, P&L management, EBITDA, and long-term value creation. At the core, I excel in forging strategic partnerships and developing interconnected business portfolios that fuel both regional leadership and inter

Share this move