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Akbar Khan

Vice President Brand & Special Projects- e&
27.4 yrs experienceTelecommunications
Oct 2020

The move

MoveEtisalat → e&
TitleGroup Director Brand Communication & Special Projects → Vice President Brand & Comms. Etisalat by e&
LocationABU DHABI → United Arab Emirates
Career arcRecent arrival
Cross-border moveYes · Uae → United Arab Emirates
Years in UAE12.5
Total experience27.4 years
e& headcount10,001+ employees
e& industryTechnology, Information and Internet
e& HQAbu Dhabi
e& typePrivately Held

Career arc

  1. Vice President Brand & Comms. Etisalat by e&Oct 2020 — Present
    e&· United Arab Emirates· Full-time
  2. Group Director Brand Communication & Special ProjectsDec 2013 — Oct 2020
    Etisalat· ABU DHABI, UAE· Full-time
  3. Vice President & CMODec 2008 — Dec 2013
    Ufone, Etisalat Pakistan
  4. Head of Brands2005 — 2008
    Mobilink GSM
  5. Head of Marketing1998 — 2005
    Millicom International

Education

Languages

  • English
  • Urdu

Top skills

New Program DevelopmentBrand ManagementMobile Number PortabilityVASRoamingGSM

About

23+ years of marketing/commercial experience as Head of Marketing, Head of Brands, Chief Marketing Officer (CMO) with reputed global telecom brands such as Etisalat, Millicom International, and Orascom. Proven track record of achieving P&L results in intensely competitive multi operator-multi SIM environments: $700M+ Annual Revenue, 23M+ customers, 20% contribution from VAS, optimization and efficiency of multi-million USD budgets. Developed market-winning brands throughout the career: Awarded Telecom Brand of the Year in 2011, Super Brand status 2008-2011. Deeply involved in creating a wide array of first-to-market exciting innovations in the areas of Value Added Services, Devices, Customer Experience, Micro-segmentation, m-Commerce and data service development. Built and lead high c

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