Alisher Ziyaev

Career arc

1. Director | Client Partner, RetailMay 2026 — Present

   Tredence Inc.
2. Associate Director - Retail MediaApr 2025 — Apr 2026

   UnionCoop· Full-time
3. Head of Retail Media (Shopper Marketing/Category Growth)Apr 2022 — Dec 2024

   Majid Al Futtaim· Dubai, United Arab Emirates· Full-time
4. Senior Marketing Manager (Monetization)Apr 2021 — Mar 2022

   Majid Al Futtaim· Dubai, United Arab Emirates· Full-time
5. Head of Trade Marketing (Bosch/Beko Home Appliances)Jan 2019 — Apr 2021

   Homewide· Dubai, United Arab Emirates
6. Co-Founder and Managing DirectorSep 2015 — Aug 2018

   ROI WATER· United Arab Emirates
7. Marketing & Sales Manager UAEJul 2015 — Dec 2018

   ITC Promotions· United Arab Emirates
8. Business Development ManagerApr 2013 — Jun 2015

   Everest Trading JLT· United Arab Emirates
9. Key Account ManagerSep 2009 — Mar 2013

   Everest Trading JLT· United Arab Emirates

Education

• Middlesex University
  Master of Business Administration (MBA) · International BusinessPresent
• Harvard University
  Executive Education · Technology EntrepreneurshipPresent
• Tajik Technical University
  Bachelor's degree · Technics and TechnologyPresent

About

Results-driven commercial leader with 17+ years of experience in FMCG, consumer electronics, and retail across the UAE and GCC. Specializing in trade marketing, shopper marketing, and category growth, I leverage data-driven strategies and innovative in-store and digital activations to deliver measurable business outcomes. I have a proven track record in driving brand success through strategic partnerships, optimizing marketing investments, and leading cross-functional teams to exceed business targets. My expertise spans brand growth, Go-To-Market strategies, retail media, and enhancing shopper engagement through digital and traditional marketing and sales channels. Achievements include leading the launch of the first omnichannel retail media platform at Majid Al Futtaim Retail in the reg

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