Amjad Al Sabbah
Group Vice President @ Sprinklr (NYSE: $CXM) | Customer eXperience Activist |
Middle East and Africa
The move
MoveSky News Arabia → Sprinklr
TitleSenior Manager - Head of Marketing & Communications → Group Vice President - META
LocationAbu Dhabi → Dubai
Career arcRooted in UAE★
Cross-border moveNo — same country
Years in UAE21.5
Total experience22.7 years
Sprinklr headcount1,001-5,000 employees
Sprinklr industrySoftware Development
Sprinklr HQNew York, NY
Sprinklr founded2009
Sprinklr typePublic Company
Career arc
- Group Vice President - METAJan 2025 — Present
Sprinklr· Dubai, United Arab Emirates· Full-time - Divisional Vice PresidentMar 2023 — Jan 2025Sprinklr· Full-time
- Regional DirectorMar 2020 — Mar 2023Sprinklr· Dubai, United Arab Emirates· Full-time
- Regional Sales Account ManagerNov 2018 — Oct 2020Sprinklr· Dubai
- Senior Manager - Head of Marketing & CommunicationsSep 2016 — Oct 2018
Sky News Arabia· Abu Dhabi, United Arab Emirates
- Director of Marketing & CommunicationsFeb 2010 — Nov 2014
INTIGRAL (A Saudi Telecom Company JV)· Dubai and Riyadh
- Group Account DirectorMar 2009 — Feb 2010
TBWA\Raad· Dubai - Regional Account DirectorOct 2006 — Dec 2008
Fortune Promoseven· Dubai
- Regional Account ManagerJul 2000 — Oct 2005
J. Walter Thompson MEA· Dubai
Education
- American University in DubaiBBA · Marketing, Advertising and Finance1996 — 2000
- Al Mawakeb SchoolHigh School Diploma1983 — 1996
- Harvard Business SchoolExecutive Program · Business to Business - Marketing Strategy2011 — 2012
Languages
- Arabic · Full professional
- French · Limited working
- English · Full professional
Top skills
MarketingAdvertisingManagementBusiness DevelopmentDigital MediaDigital Strategy
About
I run Sprinklr’s business across ~72 countries in the Middle East, Turkey, and Africa.Two-time global sales award winner. Consistent top performer in one of the world’s most complex and fast-moving regions. Known for building teams that don’t just hit target, they raise the bar.My edge: deep regional relationships, enterprise commercial instincts, and the ability to lead through uncertainty without losing momentum. I’ve closed landmark deals with sovereign entities and government accounts, navigated real geopolitical disruption, and built cultures where pressure becomes performance.If you’re an enterprise leader in META or want to understand what Sprinklr can do for your organization, let’s talk.