Amjad Al Zarrad

Career arc

1. Director - MEA New BusinessApr 2026 — Present

   Icertis· Dubai, United Arab Emirates· Full-time
2. Strategic Industries Partners Director - EMEA SouthSep 2021 — Jul 2024

   SAP· Full-time
3. PMC Sales Director - EMEA SouthJan 2016 — Sep 2021

   SAP· Barcelona, Catalonia, Spain· Full-time
4. PMC Sales Manager - MENAJan 2014 — Dec 2015

   SAP· Dubai, UAE
5. Partners Account ManagerMar 2011 — Dec 2013

   SAP· Dubai
6. Business Development ManagerApr 2009 — Mar 2011

   Help AG· Dubai
7. Channel Account ManagerFeb 2007 — Mar 2009

   Exclusive Networks ME· Dubai
8. Presales EngineerJun 2002 — Feb 2007

   Schlumberger· Abu Dhabi· Full-time

Education

• American University of Beirut
  Bachelor of Science - BS · Computer Science1998 — 2002

About

Driving Strategic Growth & Innovation in the Tech Ecosystem With over two decades of experience in technology, partnerships, and cloud solutions, I specialize in building high-impact ecosystems that drive business transformation. From scaling industry partnerships to leading multi-regional teams, my career has been centered on bridging strategy with execution to accelerate growth. At SAP, I have successfully led strategic initiatives across South Europe, the Middle East, and Africa—building industry-focused partnerships, driving joint go-to-market strategies, and achieving revenue growth. My ability to align stakeholders, foster collaboration, and navigate complex partner ecosystems has been a key driver in exceeding business targets year after year. My journey has spanned leadership ro

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