Annie Arsane Mattar
Regional Head of Marketing, GBS EMEA at TikTok / ByteDance
The move
MoveProcter & Gamble → TikTok
TitlePantene MENA Brand Director → Head of Business Marketing
LocationDubai → Dubai
Career arcRooted in UAE★
Cross-border moveNo — same country
Years in UAE20.2
Total experience20.6 years
TikTok headcount10,001+ employees
TikTok industryEntertainment Providers
TikTok HQLos Angeles, California
TikTok typePrivately Held
Career arc
- Board MemberDec 2022 — Present
The Marketing Society· Dubai, United Arab Emirates - Head of Business MarketingJul 2022 — Present
TikTok· Dubai, United Arab Emirates· Full-time - Head of Platform StrategyApr 2021 — Jul 2022TikTok· Dubai, United Arab Emirates· Full-time
- Pantene MENA Brand DirectorJul 2018 — Apr 2021
Procter & Gamble· Dubai, United Arab Emirates· Full-time - Consumer and Market Knowledge Senior ManagerJul 2014 — Jun 2018Procter & Gamble· Dubai· Full-time
- Consumer and Market Knowledge ManagerJul 2009 — Jun 2014Procter & Gamble· Dubai· Full-time
- Consumer and Market Knowledge Associate ManagerJul 2006 — Jun 2009Procter & Gamble· Beirut
- Founder and Operations Manager2005 — 2006
Boost Mystery Shopping
Education
- Notre Dame UniversityBA · Advertising and Marketing2002 — 2006
Top skills
Marketing ResearchCustomer InsightBrand EquitySegmentationMarket PlanningBusiness Strategy