Antonio Ricciardi

Career arc

1. SVP Consumer Intelligence & EngagementNov 2016 — Present

   e& UAE· United Arab Emirates· Full-time
2. Vice President - Marketing Planning & IntelligenceApr 2015 — Nov 2016

   e& UAE· Abu Dhabi, UAE· Full-time
3. Vice President - Marketing Strategy & Performance2013 — Mar 2015

   e& UAE· Abu Dhabi· Full-time
4. CMO2011 — 2012

   Emtel (Millicom Group)· Mauritius· Full-time
5. Marketing Director & Head of Commercial Roaming (2007-09 Consumer Senior Marketing Manager)2007 — 2011

   Ddu (EITC) - Emirates Integrated Telecommunications Company PJSC· Dubai, United Arab Emirates· Full-time
6. Segment Marketing Manager (Value)2006 — 2007

   Ddu (EITC) - Emirates Telecommunications Company (EITC)· Dubai, United Arab Emirates· Full-time
7. Manager, B2C Corporate Strategy - acting as an internal consultant2004 — 2006

   Tiscali S.p.A.· Cagliari, Sardinia, Italy· Full-time
8. Head of Consumer Proposition2003 — 2004

   wind tre· Milan, Lombardy, Italy· Full-time
9. Senior Product Manager2001 — 2003

   wind tre· Milan, Lombardy, Italy· Full-time
10. Pricing Manager / Marketing Analyst1999 — 2001

    Vodafone Italy SPA· Milan, Lombardy, Italy· Full-time

Education

• Bayes Business School
  Master of Business Administration - MBA · Business Administration and Management, GeneralNov 2010 — Nov 2012
• University of Rome Tor Vergata
  Highest honors ("110 e lode") · Business Administration1993 — 1998
• University of Rome Tor Vergata
  Bachelor of Business Administration - BBA · Business Administration and Management, GeneralNov 1993 — Oct 1998
• Cass Business School
  MBA · Business Administration2010 — 2012

About

At e& UAE, our team has pioneered AI applications and driven a sixfold growth in our Customer Value Management function, which now represents a substantial portion of our Consumer portfolio. Our achievements include establishing Centers of Excellence for key commercial functions and fostering significant revenue growth. With a firm grasp on Commercial Negotiation and Marketing Communications, our focus has been on unlocking value and enhancing customer experiences. My leadership style revolves around inspiring a team of over three hundreds curious and ambitious professionals, where we've built a culture of continuous improvement and common purpose. We excel in identifying powerful insights and translating them into compelling stories that resonate across the organization. My commitment is

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