
Aoun Raza
Associate Vice President & Head - Loyalty & Marketing
The move
MoveYas Holding → Landmark Group
TitleGroup Digital, Analytics & CRM → Associate Vice President & Head - Loyalty & Marketing
LocationUnited Arab Emirates → Dubai
Career arcRooted in UAE★
First time at this levelYes ★
Cross-border moveNo — same country
Years in UAE16.8
Total experience15.9 years
Landmark Group headcount10,001+ employees
Landmark Group industryRetail
Landmark Group HQDubai
Landmark Group typePrivately Held
Career arc
- Associate Vice President & Head - Loyalty & MarketingSep 2025 — Present
Landmark Group· Dubai, United Arab Emirates· Full-time - Head of Digital & Shukran LoyaltyMar 2022 — Nov 2025
Landmark Group· Dubai, United Arab Emirates· Full-time - Group Digital, Analytics & CRMMar 2021 — May 2022
Yas Holding· United Arab Emirates· Full-time - Head Of Digital Marketing & CRM - EMAAR GroupJul 2019 — Mar 2021
Emaar· Dubai, UAE· Full-time - Director of Marketing and SalesDec 2017 — Jul 2019
Innovations Group UAE· United Arab Emirates
- Head of Product & Marketing - Insurance & FinanceMar 2017 — Dec 2017
Souqalmal.com· Dubai, United Arab Emirates
- Head of Digital MarketingMay 2016 — Mar 2017
Souqalmal.com· 1 Lake Plaza, Jumeirah Lakes Towers, Dubai, UAE
- Digital Marketing ManagerFeb 2015 — May 2016
Souqalmal.com· 1 Lake Plaza, Jumeirah Lakes Towers, Dubai, UAE
- Digital Marketing ManagerNov 2014 — Feb 2015
Namshi.com· Gold & Diamond Park, Dubai, UAE - Senior Digital Marketing AnalystApr 2014 — Nov 2014
Namshi.com· Gold & Diamond Park, Dubai, UAE - Digital Marketing AnalystFeb 2012 — Apr 2014
Namshi.com· Gold & Diamond Park, Dubai, UAE - Business Development Executive2011 — 2012
Cranberry Marketing· Dubai, UAE
- Business DevelopmentJul 2010 — Sep 2010
Cranberry Marketing
- Research Assistant - InternshipMay 2010 — Jul 2010AAmerican University of Sharjah· University City, Sharjah, United Arab Emirates
- Board TreasurerMay 2010 — May 2011AAmerican University of Sharjah· Sharjah, United Arab Emirates
Education
- English Language SchoolAdvanced Level · Accounting & Mathematics1995 — 2007
- American University of SharjahBachelor of Science - BS · Business Administration, Management and Operations2007 — 2011
Languages
- Urdu · Limited working
- Arabic · Elementary
- English
Top skills
Google AdwordsMarket ResearchGoogle DisplayOnline AdvertisingAccount ManagementTeam Leadership
About
Experienced Head of Digital Marketing & Loyalty with a demonstrated history of working in the digital eCommerce industry. Skilled in Digital Marketing, Google Search, Organic and SEO, Market Research, and Management. Strong marketing and management professional with a Bachelor of Science - BS focused in Business Administration, Management and Finance from American University of Sharjah.