Arifa Khan
Master data management, Governance and Analytics @ du | Digital Transformation
The move
MoveAccenture Interactive → du
TitleSenior Management Consultant- Retail-Analytics, CRM, MDM, Loyalty → Head of Reporting and Analytics / Digital Insights Lead
LocationUnited Arab Emirates → Dubai
Career arcRecent arrival
First time at this levelYes ★
Cross-border moveNo — same country
UAE federal / sovereign destinationYes ★
Years in UAE10.1
Total experience17.2 years
du headcount1,001-5,000 employees
du industryTelecommunications
du HQDubai
du typePublic Company
Career arc
- Head of Reporting and Analytics / Digital Insights LeadNov 2021 — Present
du· Dubai, United Arab Emirates· Full-time - Data Readiness -Data Governance, Analytics, Data ManagementFeb 2021 — Apr 2025du· Dubai, United Arab Emirates
- Senior Management Consultant- Retail-Analytics, CRM, MDM, LoyaltySep 2019 — Feb 2021
Accenture Interactive· United Arab Emirates· Full-time
- Sr Manager - Customer insights, Analytics, CRM Loyalty and Segmentation2018 — 2018
David Yurman· New York, New York· Full-time
- Consumer Experience- E-commerce, Analytics and CRMApr 2016 — 2018
Theory· New York
- Senior Business Analyst- E-Commerce and AnalyticsFeb 2013 — Sep 2015
Ralph Lauren· Hong Kong SAR
- Senior Business Analyst -ECommerce and CRM2010 — 2012
Kate Spade New York· New York, United States
- Ecommerce and Creative InterfaceApr 2005 — Jun 2009
Victoria's Secret· New York, NY
Education
- Parsons School of DesignAssociate of Arts and Sciences (AAS) · Fashion Merchandising2002 — 2005
- University of KarachiBachelor's degree · Commerce1996 — 1998
Top skills
Market ResearchProject ManagementApparelMarketing StrategyManagementRetail
About
With over five years of experience at du, I lead data management ,reporting and analytics initiatives as Director data Readiness for the largest transformation project at Du, focusing on data governance, analytics, and data management. Leveraging tools like Informatica, Adobe Campaign and Omniture, I enable actionable insights and empower data-driven decision-making. My expertise spans CRM, customer insights, and analytics, with a track record of delivering impactful solutions for loyalty marketing, customer segmentation, and digital campaigns. Dedicated to advancing organizational goals through data analysis, I collaborate with teams to enhance customer experiences and optimize marketing strategies.