Ashleigh Naudé

Career arc

1. Head of Strategic PartnershipsMar 2026 — Present

   ADNOC Group· EMEA· Full-time
2. Strategic Consultant & FounderOct 2024 — Present

   The Strategy Studio· Dubai, United Arab Emirates· Self-employed
3. Executive Strategy DirectorFeb 2022 — Dec 2024

   Nomads· Dubai, United Arab Emirates· Full-time
4. Strategy & Client Services DirectorFeb 2021 — Mar 2022

   Nomads· Dubai, United Arab Emirates· Full-time
5. Strategy DirectorJan 2019 — Apr 2021

   Nomads Agency· Dubai, United Arab Emirates
6. Digital Strategic PlannerAug 2016 — Jan 2019

   Nomads Agency· Dubai, United Arab Emirates
7. Senior Digital Strategic PlannerAug 2015 — Aug 2016

   VML South Africa· Sandton
8. Integrated Brand and Communications Strategic PlannerOct 2014 — Aug 2015

   Ogilvy & Mather South Africa· Johannesburg
9. Brand and Communications Strategic PlannerSep 2012 — Sep 2014

   FCB Global· Johannesburg
10. Junior Strategic PlannerMar 2010 — Sep 2012

    FCB Global· Johannesburg

Education

• Vega Brand Communications School
  · Copywriting2010 — 2010
• University of Johannesburg
  Bachelor of Arts (B.A.) · Strategic Communication2007 — 2010
• Trinityhouse
  · High School (IEB)2002 — 2006

About

Nicknamed the “Swiss Army Knife” by a previous mentor, I’ve spent 17 years helping organisations untangle complexity and move forward across top tier agencies, entrepreneurial ventures, and now corporate leadership.Currently Head of Strategic Partnerships at ADNOC, where I’m focused on helping to shape a more strategic approach to partnerships and sponsorships, ensuring they operate as strategic levers that support broader business priorities and long-term growth.My background spans brand, communications, and experience strategy, but at the core of my work is strategy development where I help connect insight, business goals, and execution to unlock new opportunities.I believe in the power of partnership and collaboration to reach an end goal together, and in enjoying the process along the

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