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Ather Farooq

Director DTV (Digital Technology and Customer Experience) at e&
24.7 yrs experienceTelecommunications
Sep 2001

The move

Move— → Etisalat
TitleDirector DTV (Digital Technology and Customer Experience)
LocationDubai → Dubai
Career arcRooted in UAE★
Cross-border moveNo — same country
Years in UAE24.7
Total experience24.7 years
Etisalat headcount10,001+ employees
Etisalat industryTelecommunications
Etisalat HQAbu Dhabi
Etisalat typePublic Company

Career arc

  1. Director DTV (Digital Technology and Customer Experience)Sep 2001 — Present
    Etisalat· Dubai, United Arab Emirates· Full-time

Education

Top skills

TelecommunicationsIPIPTV

About

20+ years of experience in managing NOC of most efficient telecom company in GULF Region. Established Etisalat First Zero Touch NOC. Automated all the operational procedures and tasks that includes Video Monitoring, Auto IPTV & OTT channel management, Auto TVMS, Auto Complete platform health check with breach monitoring and alert notifications. Implemented Auto-Ticketing for all critical and major alarms, Self-healing for the alarms that can cause outage. Auto-Service restoration in case of critical service crash running on servers. Introduced in-house Predictive Modelling to foresee customers who can complain due to service degradation. Predictive modelling success rate is between 25 to 30%. Introduced pro-active auto preventive measures using Robotics to resolve customer complaint befo

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