Bassem Massoud
Chief Operations Officer at SMC | Board Member | Angel Investor | Global Executive MBA at INSEAD 2018-2019
The move
MoveRUFUS → SMC الوسائل
TitleChief Executive Officer - MENAT → Chief Operations Officer
LocationDubai → Riyadh
Career arcLong-term resident
Cross-border moveYes · United Arab Emirates → Saudi Arabia
Years in UAE20.4
Total experience22.5 years
SMC الوسائل headcount501-1,000 employees
SMC الوسائل industryAdvertising Services
SMC الوسائل HQWest Umm Al Hamam Dist, Riyadh
SMC الوسائل founded2018
SMC الوسائل typePrivately Held
Career arc
- Chief Operations OfficerJul 2024 — Present
SMC الوسائل· Riyadh, Saudi Arabia· Full-time - Chief Executive Officer - MENATJul 2022 — Feb 2024
RUFUS· Dubai, United Arab Emirates· Full-time
- Chief Executive Officer - MENATJul 2020 — Feb 2024
Initiative· Dubai, United Arab Emirates· Full-time - Chief Executive OfficerDec 2018 — Feb 2024
Magna MENA· Dubai, United Arab Emirates· Full-time
- Regional Managing DirectorNov 2008 — Dec 2018
Magna Global FZ LLC· Dubai, United Arab Emirates· Full-time
- Associate Media Director (Regional Planning)Feb 2007 — Nov 2008
Starcom MediaVest Group (SMG)
- Media SupervisorMay 2003 — Jan 2007
Education
- Berlin School of Creative LeadershipPost Graduate Program · Organizational Leadership2014 — 2015
- Lebanese UniversityBachelor in Marketing and Management · Marketing/Marketing Management1995 — 1999
- Lebanese UniversityBachelor in Finance & Accounting · Accounting and Finance1999 — 2000
- INSEADGlobal Executive MBA 2018-2019 · Business Administration and Management, General2018 — 2019
Top skills
Market PlanningMarketingMarketing CommunicationsIntegrated MarketingDigital MarketingSocial Media Marketing
About
Over a career spanning 23 years, my highlights include building successful companies capitalizing on superior interpersonal skills, capability of resolving diverse and complex challenges, and managing large teams. In addition to strategy and business development, I take pride in building high-performance teams with diverse backgrounds across all media disciplines to deliver excellent client satisfaction at the highest industry standards.