Carol K.
Director Commercial Strategy and New Business Development @ du | Commercial & Growth Strategist
The move
MoveVIVA Bahrain → du
TitleMarketing Segmentation Manager → Director Commercial Strategy and New Business Development
Locationbahrain → Dubai
Cross-border moveYes · Bahrain → United Arab Emirates
UAE federal / sovereign destinationYes ★
Years in UAE11.2
Total experience19.4 years
du headcount1,001-5,000 employees
du industryTelecommunications
du HQDubai
du typePublic Company
Career arc
- Director Commercial Strategy and New Business DevelopmentMar 2025 — Present
du· Dubai, United Arab Emirates· Full-time - Director Consumer Premium Segment Propositions - Postpaid, Home, and ContentNov 2020 — Mar 2025du· Dubai, United Arab Emirates· Full-time
- Head of Postpaid and Roaming SegmentJan 2018 — Nov 2020du· Dubai· Full-time
- Senior Consumer Marketing Manager - Postpaid ProductsMar 2015 — Jan 2018du· Dubai
- Marketing Segmentation ManagerNov 2013 — Mar 2015
VIVA Bahrain· bahrain - Postpaid and Prepaid Services Team LeaderFeb 2012 — Nov 2013VIVA Bahrain· Bahrain
- Marketing Prepaid Products Team LeaderFeb 2010 — Feb 2012
Zain Jordan
- Youth Marketing Division Senior OfficerJan 2009 — Apr 2010
Zain - Business Planning and Intelligence Senior OfficerAug 2008 — Jan 2009Zain
- Market Research Senior OfficerNov 2006 — Jul 2008Zain
Education
- Squared OnlineCertificate · Digital marketingPresent
- Harvard Business School OnlinePresent
- University of JordanBScPresent
Languages
- Arabic
- English
Top skills
Product ManagementVASProduct MarketingManagementTeam LeadershipMarketing Management
About
A marketing strategist with success stories across 3 different markets in the region. Formulating business growth, and marketing strategies geared by customer insights and digital focus to target different segments individually. Delivered several disruptive & innovative propositions with proven revenue & gross margin growth records in the region. Led teams to pivot and adapt during market and technology changes, to introduce new products with comprehensive launch plans, covering 360 communication channels from ATL to targeted digital strategies.