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Craig Higgins

WEKA eliminates the data bottleneck between storage and compute, meaning your GPUs spend less time waiting and more time working!
18.9 yrs experienceInformation Technology & Services
Apr 2026

The move

MoveAnaplan → WEKA
TitleClient Director → Sales Director - MEA
LocationUnited Arab Emirates → Dubai
Career arcRecent arrival
Cross-border moveNo — same country
Years in UAE3.4
Total experience18.9 years
WEKA headcount201-500 employees
WEKA industrySoftware Development
WEKA HQCampbell, California
WEKA founded2013
WEKA typePrivately Held

Career arc

  1. Sales Director - MEAApr 2026 — Present
    WEKA· Dubai, United Arab Emirates· Full-time
  2. Client DirectorNov 2024 — Apr 2026
    Anaplan· United Arab Emirates· Full-time
  3. Regional Sales Manager - MEANov 2023 — Nov 2024
    Zscaler· Dubai, United Arab Emirates· Full-time
  4. Key Account DirectorJan 2023 — Nov 2023
    Alteryx· Dubai, United Arab Emirates· Full-time
  5. Global Strategic Account DirectorJan 2019 — Jan 2023
    Alteryx· Global· Full-time
  6. EMEA Strategic Account DirectorJan 2018 — Dec 2018
    Alteryx· EMEA
  7. Enterprise Account DirectorJul 2016 — Jan 2018
    Alteryx· London Area, United Kingdom
  8. Sector Manager (Enterprise)Jan 2014 — Dec 2016
    Qlik· Winnersh, Wokingham
  9. Analytics Specialist (SME)May 2013 — Dec 2013
    SAP· Feltham
  10. Territory Sales manager (Mid-Market)Jan 2012 — Apr 2013
    Qlik· Winnersh, Wokingham
  11. Territory Sales Manager (SMB, Mid-Market)Jan 2011 — Jan 2012
    Qlik· Winnersh, Wokingham
  12. Internal Partner Manager (SMB, Mid-Market)Feb 2010 — Jan 2011
    Qlik· Leamington
  13. Head of Internal SalesApr 2009 — Feb 2010
    Dynistics· Birmingham, United Kingdom
  14. Business Development ExecutiveJun 2008 — Apr 2009
    Pareto Law
  15. Floor manager (University Work Placement)Jun 2006 — Aug 2007
    Toys R Us UK· Coventry, United Kingdom

Education

Top skills

Enterprise SoftwareBusiness AnalysisChannel PartnersNew Business DevelopmentSales ProcessAnalytics

About

Over the past 18 years, I’ve built my career alongside high-growth technology companies, both pre and post-IPO helping to scale businesses during some of their most defining moments. Along the way, I’ve been fortunate to gain recognition through awards, but more importantly, to experience the kind of growth that comes from working at the forefront of innovation. I specialise in partnering with early-stage and scaling organisations to shape go-to-market strategy, build momentum, and deliver meaningful value to customers. I’m particularly energised by environments where there’s ambition, pace, and the opportunity to create something from the ground up. Outside of work, I’m a keen sportsman with a strong passion for continuous learning, coaching others, and investing both in markets and in

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