Deepak Pradhan

Career arc

1. Head of Loyalty Program & CRM2021 — Present

   ADNOC Distribution· Abu Dhabi Emirate, United Arab Emirates· Full-time
2. Head of Loyalty and CRM2018 — 2021

   Al-Futtaim· Dubai, United Arab Emirates· Full-time
3. Marketing Head - Digital and Social2014 — 2017

   ALDAR· Abu Dhabi, United Arab Emirates· Full-time
4. Head of CRM & Digital2013 — 2014

   REDTAG UAE· Dubai, United Arab Emirates· Full-time
5. Chief Marketing Manager - Loyalty and Digital2010 — 2013

   Marks and Spencer· Gurugram, Haryana, India· Full-time
6. Senior Manager - Loyalty and CRM2008 — 2010

   Max New York Life Insurance· Gurugram, Haryana, India· Full-time
7. Head Of Sales2004 — 2008

   ICICI Lombard· New Delhi, Delhi, India· Full-time

Education

• National Institute of Foundry and Forge Technology (NIFFT)
  Bachelor of Technology - B.Tech · Manufacturing Engineering1997 — 2001
• Faculty of Management Studies - University of Delhi
  Master of Business Administration - MBA · Marketing2001 — 2003

About

Deepak is a senior loyalty marketing, and CRM expert, having worked in various industries like oil & gas, fashion retail, banking & insurance. Creating and nurturing loyalty programs has been a passion for him. He has collaborated with major principal brands across the globe with a focus on markets in MENA, India, and Southeast Asia with brands like Marks & Spencer, IKEA, Abu Dhabi National Oil Company, ACE Hardware, Watsons, Robinsons, whilst building loyalty programs for them, namely Blue Rewards, ADNOC Rewards, M&S Club Loyalty Program, Watsons Loyalty Program, etc. His portfolio of achievements also has his expertise in designing and implementing branding programs, and gift card programs, and strengths in digital & social media marketing. Featured in the "30 under 40 list of Loyalty

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