Dongjun "DJ" Choi

Group Chief Customer Officer @RAKBANK

22.4 yrs experienceBanking

Mar 2022Added yesterday

The move

MoveAXA TIANPING → RAKBANK

TitleChairman → Group Chief Customer Officer

LocationDubai → Dubai

Career arcRecent arrival

Cross-border moveNo — same country

Years in UAE8.3

Total experience22.4 years

RAKBANK headcount1,001-5,000 employees

RAKBANK industryBanking

RAKBANK HQRas Al Khaimah, Ras Al Khaimah

RAKBANK founded1976

RAKBANK typePublic Company

Non Executive DirectorFeb 2024 — Mar 2026
RAK Insurance· United Arab Emirates· Part-time
Group Chief Customer OfficerMar 2022 — Present
RAKBANK· Dubai, United Arab Emirates· Full-time
ChairmanJun 2021 — Feb 2022
AXA TIANPING
Non Executive-Director, Board of Directors & AXA's shareholder representativeMar 2021 — Feb 2022
ICBC-AXA Life Insurance Co. Ltd.
Chief Strategy & Customer Officer, AsiaFeb 2020 — Feb 2022
AXA· Hong Kong
Expert Mentor, Graduate School of Data ScienceOct 2019 — Present
Seoul National University
Managing Director, Decision Analytics Centre of Excellence2018 — 2020
Barclays· London, Greater London, United Kingdom
Chief Marketing Officer, International Markets2015 — 2018
Cigna· Hong Kong
Regional Head & Managing Director, Brand and Marketing, MENAP & UAE2013 — 2015
Standard Chartered Bank· Dubai
Global Head & Managing Director, Customer Value Proposition, Preferred & Personal Banking2011 — 2012
Standard Chartered Bank· Singapore Global Head Office
GM, Preferred & Personal Banking / GM, Digital Banking (Double hat)2011 — 2013
Standard Chartered Bank· Hong Kong
Global Head and Managing Director, Pricing and Cross-sell, Consumer Banking2010 — 2011
Standard Chartered Bank· Singapore Global Head Quarters
SVP & Head, Marketing / SVP & Head, Strategy, Consumer Banking, Korea (Double Hat)2008 — 2010
Standard Chartered Bank· Seoul, Korea
Engagement Manager2004 — 2008
McKinsey & Company· Seoul, Korea

Seoul National University
Bachelor of Law · LawPresent
Northwestern University - Kellogg School of Management
MBA (Full time) · Micro-economics, Marketing, StrategyPresent

Marketing StrategyRetail BankingProduct DevelopmentCross SellingStrategyMobile Devices