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Dr. Hichem Maya

Global Executive | Digital & AI Transformation at Scale | C-Level Advisory | Management Consulting | International Leadership | Business Growth | ex-SAP | ex-Google
32.0 yrs experienceComputer Software
Mar 2026

The move

MoveGoogle → ServiceNow
TitleManaging Director Retail & CPG EMEA and JAPAC Google Cloud → Senior Director, Value-led Transformation, Middle-East & Africa
LocationDubai → Dubai
Career arcRecent arrival
Cross-border moveNo — same country
Native languageGerman, French, Arabic
Years in UAE14.5
Total experience32.0 years
ServiceNow headcount10,001+ employees
ServiceNow industrySoftware Development
ServiceNow HQSanta Clara, CA
ServiceNow typePublic Company

Career arc

  1. Senior Director, Value-led Transformation, Middle-East & AfricaMar 2026 — Present
    ServiceNow· Dubai, United Arab Emirates· Full-time
  2. Advisory Board MemberJun 2024 — Present
    ADOBIS GROUP· Dubai, United Arab Emirates· Part-time
  3. Founder, CEOJun 2023 — Present
    SK[AI]LINE PARTNERS· Dubai, United Arab Emirates· Self-employed
  4. Managing Director Retail & CPG EMEA and JAPAC Google CloudJun 2021 — May 2023
    Google· Dubai, United Arab Emirates· Full-time
  5. General Manager Consumer Industries - Retail, CPG and Life Science EMEA SouthApr 2019 — Jun 2021
    SAP· Dubai, United Arab Emirates
  6. Head of Industry Digital Transformation and Value Engineering PracticeJul 2016 — Mar 2019
    SAP· Dubai Emirate, United Arab Emirates
  7. Head of SAP Business Transformation Services Practice MENADec 2013 — Jul 2016
    SAP· United Arab Emirates
  8. Head of SAP Business Transformation Services Practice FranceJan 2011 — Dec 2013
    SAP· Paris Area, France
  9. Vice President Emerging MarketsJan 2009 — Dec 2010
    Crossgate AG· Munich, Germany; Paris, France
  10. (3 Jahre, 7 Monate) Director, Head Platform Advisory Office IndustriesFeb 2005 — Jan 2009
    SAP· Rome, Italy; Lisbon, Portugal; Walldorf, Germay
  11. Business Development ManagerJan 2002 — Jan 2005
    SAP
  12. Program Director - SAP ConsultingJan 1997 — Jan 2002
    SAP
  13. Dr.1994 — 1997
    Ecole Supérieure de Physique et de Chimie Industrielles de la Ville de Paris

Education

Languages

  • English · Full professional
  • Portuguese · Elementary
  • Spanish · Professional working
  • German · Native or bilingual
  • Italian · Professional working
  • French · Native or bilingual
  • Arabic · Native or bilingual

Top skills

Data ManagementEntrepreneurshipData GovernanceUtilitiesAnalytical SkillsNon-Executive Director

About

A visionary and results-driven executive leader, adept at C-suite roles (CEO, CDAIO, Chief Transformation Officer). I have a distinguished 20+-year track record of spearheading transformative end-to-end business and digital initiatives primarily within the retail, CPG, energy, travel and transportation, healthcare, and technology sectors. Capabilities: Global P&L Leadership & Growth: I architect and execute innovative go-to-market strategies, launch new technology platforms, and build business units from the ground up. This has delivered transformative results, including driving 80% YoY revenue growth at Google Cloud and delivering over $220M in incremental revenue as General Manager at SAP. AI-Driven Business & Platform Innovation: I have deep expertise in using artificial intelligenc

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