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Edward Goff

Global Chief Commercial Officer. Board member. Endeavor mentor. Antler Venture Partner and IC member. Executive strategic advisor. Telco, FS, Sports, Media. Start up / entrepreneur. National and international brands.
29.5 yrs experienceTelecommunications
May 2021

The move

MoveBT → du
TitleSVP (Director) of Commercial Marketing, EE at BT Consumer → Head of (SVP) Commercial Strategy and Planning
LocationLondon → Dubai
Career arcRecent arrival
Cross-border moveYes · United Kingdom → United Arab Emirates
UAE federal / sovereign destinationYes ★
Years in UAE5.0
Total experience29.5 years
du headcount1,001-5,000 employees
du industryTelecommunications
du HQDubai
du typePublic Company

Career arc

  1. Head of (SVP) Commercial Strategy and PlanningMay 2021 — Present
    du· Dubai, United Arab Emirates· Full-time
  2. SVP (Director) of Commercial Marketing, EE at BT ConsumerNov 2018 — Oct 2020
    BT· London, United Kingdom
  3. Commercial Marketing Director, MobileMar 2017 — Oct 2018
    EE· London, United Kingdom
  4. Commercial Marketing Director, Pay As You GoJun 2016 — Mar 2017
    EE· London, United Kingdom
  5. Director, Integration & Special Projects (fixed term contract)Feb 2016 — Jun 2016
    EE· London, United Kingdom
  6. Chief Operating OfficerSep 2014 — Nov 2015
    Quickflix Limited· sydney, australia
  7. Chief Marketing OfficerJun 2014 — Sep 2014
    Caltex Australia· sydney, australia
  8. Chief Commercial Officer, ConsumerSep 2012 — Dec 2013
    Vodafone· North Sydney
  9. General Manager, Prepaid Marketing & SalesOct 2011 — Sep 2012
    Vodafone Australia· Sydney, Australia
  10. General Manager, Business MarketsSep 2010 — Oct 2011
    Vodafone Australia· Sydney, Australia
  11. General Manager, Voice & BroadbandJul 2009 — Sep 2010
    Vodafone Australia· Sydney, Australia
  12. General Manager, Consumer MarketsMay 2008 — Jul 2009
    Vodafone Australia· Sydney, Australia
  13. General Manager, Business Markets & WholesaleJul 2006 — May 2008
    Vodafone Australia· Sydney, Australia
  14. General Manager, Victoria & TasmaniaDec 2003 — Jul 2006
    Vodafone Australia· Melbourne, Australia
  15. Chief Marketing OfficerFeb 2002 — Apr 2003
    National Australia Bank· Melbourne Area, Australia

Education

Top skills

People DevelopmentProduct ManagementGo-to-market StrategyStrategic PlanningProduct DevelopmentTeam Leadership

About

Business mentor and strategic advisor. Entrepreneur. International track record of commercial delivery through premium value growth strategies in established markets and customer satisfaction improvement | energetic and inspiring executive | strategy to execution orientation | commercial marketer, consumer & business & wholesale | business simplification & transformation | | telecommunications, financial services, media | multi-national, national & start-up. Passionate about driving change for the better – shareholders, customers, teams, communities. Thrives in cultures with a clear purpose, great values and high energy. By establishing strong, diverse and empowered teams, setting clear direction and ambitious goals great things can be achieved.

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