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Ertug Ayik

Managing Director Middle East and Africa at HP
20.3 yrs experienceComputer Hardware
Nov 2022

The move

MoveHewlett Packard Enterprise → HP
TitleEnterprise Solutions Sales Director, MEMA Region → Managing Director Middle East and Africa
LocationIstanbul → Dubai
Cross-border moveYes · Turkey → United Arab Emirates
Years in UAE11.2
Total experience20.3 years
HP headcount10,001+ employees
HP industryIT Services and IT Consulting
HP HQPalo Alto, CA
HP typePublic Company

Career arc

  1. Managing Director Middle East and AfricaNov 2022 — Present
    HP· Dubai, United Arab Emirates· Full-time
  2. VP and GM of Print Business, Middle East, Africa and Eastern EuropeFeb 2021 — Oct 2022
    HP· Dubai, United Arab Emirates· Full-time
  3. Head of Enterprise Solutions, CEMA, (Central and Eastern Europe, Middle East and Africa) RegionNov 2016 — Nov 2019
    HP· Dubai, United Arab Emirates· Full-time
  4. Head of End User Sales, ISE (International Sales Entity) MarketNov 2016 — Nov 2019
    HP· Dubai, United Arab Emirates
  5. Enterprise Solutions Sales Director, MEMA RegionJun 2013 — Nov 2016
    Hewlett Packard Enterprise· Istanbul, Turkey· Full-time
  6. Country MD, Printing and Personal Systems Group (PPS)Jun 2009 — Jun 2013
    Hewlett-Packard· Istanbul, Turkey· Full-time
  7. Country General Manager, Personal Systems GroupMar 2009 — Jun 2012
    Hewlett-Packard
  8. Country Category and Marketing Group ManagerSep 2007 — Mar 2009
    Hewlett-Packard
  9. Enterprise Go To Market Unit Manager, Imaging and Printing GroupNov 2005 — Jul 2007
    Hewlett Packard
  10. Category Manager, Imaging and Printing GroupJul 2004 — Nov 2005
    Hewlett Packard

Education

Languages

  • English

Top skills

Enterprise Technology SalesBusiness AlliancesTalent ManagementInternational BusinessOrganizational StructureDigital Transformation

About

Growth-focused business leader with progressive experience of transforming businesses and generating multimillion revenue growth and profitability, leveraging strong sales and operations management, organizational structuring, government, and public relations.   Highlights & Key Profile Offerings: ★ Improving sales performance of global and international organizations through performance-based planning, value-added solutions, strategic alliances, and strong team leadership. ★ Powerful business acumen, adept at increasing profitability margins, exceeding top-line performance and formulating strong and cohesive management structures. ★ Leverage exceptional expertise in transforming businesses to balanced financials with long-term contractual and cloud-based solutions, navigating complex o

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