The Wire
← back to the wire

Essam El Mesiry

Managing Director
28.4 yrs experienceFood & Beverages
Nov 2016

The move

MoveAl Shalan Sons Co Finlays
TitleSales & Marketing Director Managing Director
LocationDubai Dubai
First time at this levelYes
Cross-border moveNo — same country
Native languageArabic
Total experience28.4 years
Finlays headcount10,001+ employees
Finlays industryFood and Beverage Services
Finlays HQLondon
Finlays typePrivately Held

Career arc

  1. Managing DirectorNov 2016 — Present
    Finlays· Full-time
  2. Sales & Marketing DirectorDec 2011 — Oct 2016
    Al Shalan Sons Co· Full-time
  3. National Sales ManagerDec 2010 — Nov 2011
    Juhayna Food Industries· Full-time
  4. National Sales ManagerOct 2008 — Nov 2010
    AL MUHAIDIB FOODS COMPANY· Full-time
  5. Country Sales ManagerOct 2006 — Sep 2008
    Abol Jadayel Beverages· Full-time
  6. Regional Sales ManagerDec 2002 — Sep 2006
    AL MUHAIDIB FOODS COMPANY· Full-time
  7. National Sales Manager – Fresh Products DivisionJul 1997 — Nov 2002
    Juhayna Food Industries· Full-time

Education

Languages

  • Arabic · Native or bilingual
  • English · Full professional

Top skills

ForecastingSales OperationsKey Account ManagementMerchandisingBusiness DevelopmentFMCG

About

20+ years of broad sales management experience. Top performer consistently leading teams to exceeding target results. Got Solid hands-on expertise in all areas of Sales (Van, Retail Chains, Wholesale/Distributor, HORECA, Key Accounts, B2B, B2C). Solid KSA, UAE & Egyptian market knowledge. Inspiring people leader is capable of attracting, motivating & managing large sales teams in challenging environments. Complete business professional with eye on bottom lines. Start-ups: KSA: Built a few months old Rice Product into a leading brand (Rice King) within 1st year. Increased Sales by 20 times & Customer base by 30 times. Developed & implemented an aggressive Marketing plan to tap the market, created a market share of 8% (Currently 12%). Egypt: Created value from year one having established

Share this move