Fadwa DAIF
Associate Director of Ad Sales & Agency Partnerships | Middle East & Africa | Careem Ex-Yahoo, Ex-Google AdWords, Ex-Rotana TV | HubSpot Certified
The move
MoveMubashir → Careem
TitleSales Director MENA → Associate Director of Ad Sales & Agency Partnerships
LocationDoubaï → Doubaï
Career arcRooted in UAE★
Cross-border moveNo — same country
Native languageArabe, Français
Years in UAE14.5
Total experience15.0 years
Careem headcount1,001-5,000 employees
Careem industrySoftware Development
Careem HQDubai
Careem founded2012
Careem typePrivately Held
Career arc
- Associate Director of Ad Sales & Agency PartnershipsMar 2026 — Present
Careem· Doubaï, Émirats arabes unis· Full-time - Sales Director MENAJul 2024 — Mar 2026
Mubashir· Doubaï, Émirats arabes unis· Full-time - Sales Director CTVJan 2023 — Jul 2024
ArabyAds· Dubai, United Arab Emirates· Contract - Head Of TV & Content Distribution - Maghreb & Africa RegionSep 2021 — Nov 2022
Rotana Media Group· Dubai, United Arab Emirates· Full-time
- Co-Founder & OwnerJan 2019 — Present
Minyadi· Dubai, United Arab Emirates
- Sales & Marketing Manager Middle East & Africa (Panduit)Jun 2018 — Dec 2018
Panduit· Dubai, United Arab Emirates· Contract
- MEA Strategic Partnership DirectorNov 2017 — May 2018
Cequens· Dubai, United Arab Emirates· Contract - Regional Sales Manager Content & TV Channels Distribution - EMEA and Emerging marketsJan 2016 — Jul 2017
Orbit TV Media Production· Dubai,Émirats arabes unis· Full-time
- Regional Sales Account Manager Middle East and AFRICAJan 2014 — Dec 2015
TA Telecom· Dubai
- General Manager MoroccoJan 2014 — Jun 2015
TA Telecom MAGHREB· Morocco· Full-time
- Regional Sales Manager- North AfricaSep 2010 — Dec 2013
Yahoo· Maghreb Region· Full-time
Education
- Université de SherbrookeAttestation d'Administration des affaires · Administration2006 — 2007
- The Knowledge AcademyCertificate · Organizational LeadershipAug 2024 — Aug 2024
- Ecole Superieur Internationale de Gestion ESIGBAA · Administration/RH/Marketing2004 — 2009
- Université de SherbrookeAttestion de Ressources Humaines · Humain Ressources2005 — 2006
Languages
- Anglais · Professional working
- Arabe · Native or bilingual
- Français · Native or bilingual
Top skills
Outdoor AdvertisingDOOHHubSpot Sales HubPresentation SkillsProgrammatic AdvertisingDigital Strategy
About
Proactive and results-driven Sales Director with 19+ years of experience across the EMEA region, building strong partnerships with advertisers, agencies, telecom operators, and content providers. I specialize in digital advertising, OTT, CTV, mobile monetization, programmatic & DOOH, TV & FTA distribution, and e-commerce platforms. I am known for driving revenue, expanding market presence, and leading high-performing teams, leveraging technology and data to create innovative solutions that fuel sustainable business growth. HubSpot certified, I combine strategic vision with hands-on execution, helping organizations succeed in an increasingly digital and competitive world.