Farah Chahine
AI Strategy & Digital Business Consultant | Accelerating Brand Performance with Data-Driven, Upscale Solutions
The move
MovePower International Holding → Upscale Consultancy
TitleHospitality Marketing Director → Consultant - CoFounder
LocationDoha → Europe
Career arcRooted in UAE★
First time at this levelYes ★
Cross-border moveYes · Qatar → Europe
Years in UAE13.8
Total experience17.9 years
Career arc
- Consultant - CoFounderSep 2022 — Present
Upscale Consultancy· Europe· Full-time
- Hospitality Marketing DirectorJun 2021 — Nov 2022
Power International Holding· Doha, Qatar· Full-time
- General Manager DXMOct 2018 — Feb 2022
The HYM Investment Group, LLC· Dubai, United Arab Emirates· Full-time
- Marketing ManagerJul 2015 — Oct 2018
Abu Dhabi Media (ADM)· Abu Dhabi, United Arab Emirates· Full-time
- Marketing ConsultantOct 2012 — Sep 2015
Mubadala· Dubai, United Arab Emirates· Contract
- Research DevelopmentJul 2008 — Oct 2012
Ipsos· Lebanon - UAE· Full-time
Education
- Université La Sagesse - ULSMaster of Business Administration - MBA · Business, Management, Marketing, and Related Support ServicesSep 2004 — Sep 2009
Languages
- Arabic · Full professional
- French · Full professional
- Chinese · Professional working
- English · Full professional
Top skills
Ethics aiMarketing ResearchInternet of Things (IoT)Market ResearchData GovernanceBusiness Development
About
I’m Farah Chahine, Founder of Upscale Business Consultancy, a leading firm specializing in business growth, marketing strategy, and brand upscaling across Europe and the GCC. With over 15 years of experience in marketing, F&B, hospitality, real estate, and business development, I help companies scale, rebrand, and expand into new markets through data-driven strategies and creative innovation. At Upscale, we transform businesses through strategic consulting, digital marketing, and growth acceleration, helping clients reach new audiences and achieve sustainable success.