Farnoosh Joneidi
Founder & Strategic Tech Leader | Driving Innovation in AI, Telecom & Green
Energy | Scaling Impact-Driven Ventures
The move
MoveMTN → Ericsson
TitleSenior Access Transmission Manager → Managed service Chief Operation Officer for Batelco, Senior Program Manager
LocationUnited Arab Emirates → Dubai
Career arcLong-term resident
Cross-border moveNo — same country
Years in UAE20.9
Total experience24.3 years
Ericsson headcount10,001+ employees
Ericsson industryTelecommunications
Ericsson HQKista, Stockholm
Ericsson founded1876
Ericsson typePublic Company
Career arc
- Chief Executive Officer and FounderApr 2025 — Present
Switchpoint INC· United States & United Arab Emirates· Self-employed
- Founder and Board Member2021 — Present
Truxus FZ LLC· Dubai, United Arab Emirates· Self-employed
- Member Board of Directors2015 — Present
Technotel· Dubai· Self-employed
- Managed service Chief Operation Officer for Batelco, Senior Program Manager2012 — 2015
Ericsson· Dubai, United Arab Emirates· Full-time - Senior Access Transmission Manager2006 — 2012
MTN· Full-time - Product Manager of Transmission Network2002 — 2006
ZTE Corporation· Full-time
Education
- M.S. RAMAIAH UNIVERSITY OF APPLIED SCIENCES, BANGALOREBachelor of Engineering - BE · Electrical, Electronic and Communications Engineering Technology/Technician1996 — 2000
- University of SurreyEuropean Business · International Business2000 — 2001
- The University of ManchesterMaster's degree · Global MBA2017 — 2019
Top skills
Customer Service ManagementCustomer Relationship Management (CRM)Team LeadershipStrategic ThinkingCommunicationMarket Research
About
I’m the Founder & CEO of Switchpoint, building enterprise-grade AI customer experience systems that drive real operational impact.We develop agentic AI solutions that automate support workflows, enhance human teams, and deliver faster, more intelligent customer interactions. Our focus is scalable execution, production-ready AI that integrates into core business systems.With experience leading telecom infrastructure initiatives and scaling ventures across emerging markets, I bring a technology-and-strategy mindset to building high-performance organizations.At the core of my work is a simple principle: use AI to create durable advantage, improving customer engagement, operational efficiency, and long-term enterprise value.