Farooq Malik

Career arc

1. Senior Client DirectorApr 2026 — Present

   Toluna· Middle East· Full-time
2. Business Development and Client Impact DirectorFeb 2022 — Mar 2026

   Awe Research· Dubai, United Arab Emirates· Full-time
3. Senior Director - Client Servicing and Business DevelopmentJul 2020 — Feb 2022

   4SiGHT Research & Analytics· Saudi Arabia (based in Dubai, United Arab Emirates)· Full-time
4. Head of QualitativeApr 2019 — Jun 2020

   Kantar· Saudi Arabia (based in Dubai, United Arab Emirates)· Full-time
5. Research DirectorApr 2014 — Apr 2019

   Kantar TNS· Dubai, United Arab Emirates· Full-time
6. Associate DirectorMay 2011 — Apr 2014

   Kantar TNS· London, United Kingdom· Full-time
7. Research ConsultantMay 2007 — May 2011

   Opinion Leader· London, United Kingdom· Full-time
8. Senior ResearcherMar 2004 — May 2007

   OOffice for Public Management (OPM)· London, United Kingdom· Full-time

Education

• University of Birmingham
  MSc. · Poverty Reduction and Development Management2001 — 2002
• University of Sussex
  B.A (Hons) · Economics1996 — 1999

About

I am an experienced client partner who loves delivering impact by configuring marketing solutions that unearthing ‘truths’ to challenges encountered by today’s business leaders & decision makers. I thrive on an underlying curiosity to exploring the ‘why’s’ & ‘what ifs’ The onus in my modus operandi is to deliver value: whether this entails determining avenues for generating commercial growth; positioning brands in a compelling manner, identifying ‘white spaces’ for innovation; (re)mapping customer journeys; outlining routes for differentiated, disruptive & impactful market entry &/or engaging various stakeholders My expertise spans sectors, geographies & tools/techniques. However, certain strengths remain a constant, such as: proven ability to develop relationships, demonstrating com

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