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Frederick Trzcinski

Director , Middle East - Global Hospitality
29 yrs experienceConsumer Goods
April 2026

The move

MoveIdeal Standard MENA → Lutron Electronics
TitleVice President Middle East & Gulf Commercial - Marketing MEA → Director , Middle East - Global Hospitality
LocationDubai, United Arab Emirates → Dubai, United Arab Emirates
Cross-border moveNo — same country
Native languageFrench, English
Years in UAE15.5
Total experience29 years

Career arc

  1. Director , Middle East - Global HospitalityApr 2026 — Present
    Lutron Electronics· Dubai, United Arab Emirates· Full-time
  2. Vice President Middle East & Gulf Commercial - Marketing MEASep 2023 — Apr 2026
    Ideal Standard MENA· Dubai, United Arab Emirates· Full-time
  3. Vice President Marketing & Innovation - Middle East / AfricaApr 2022 — Aug 2023
    Ideal Standard MENA· Dubai, United Arab Emirates· Full-time
  4. Marketing & Innovation Director - Middle East / AfricaOct 2017 — Mar 2022
    Ideal Standard MENA· Dubai, United Arab Emirates
  5. Marketing Director - Middle East / Africa / IndiaJul 2015 — Oct 2017
    Arc International· Dubai, United Arab Emirates
  6. Marketing Director I Middle East & Africa Jan 2014 — Jun 2015
    ARC International· Dubai, United Arab Emirates
  7. Marketing Director I Middle EastSep 2012 — Dec 2013
    Arc· Dubai, United Arab Emirates
  8. Senior Manager | EMEA Op Marketing & Communication Sales & Marketing InterfaceJul 2010 — Aug 2012
    International Cookware· Dubai, United Arab Emirates
  9. Senior Manager Operational Marketing & Communication Europe Middle East Africa based in FranceJan 2008 — Jul 2010
    International Cookware· Paris Area, France
  10. Operational Marketing Manager Europe Middle East AfricaJan 2007 — Jan 2008
    International Cookware· Paris Area, France
  11. Marketing Manager Northern EuropeJan 2006 — Dec 2006
    International Cookware· Paris Area, France
  12. Marketing ManagerNov 2004 — Jan 2006
    Newell Brands· Greater Paris Metropolitan Region
  13. Trade Marketing ManagerSep 2003 — Oct 2004
    Newell Rubbermaid· Paris Area, France
  14. Product ManagerJun 2001 — Jun 2003
    Henkel· Paris Area, France
  15. Product Manager AssistantJan 2000 — Jun 2001
    HENKEL· Paris Area, France
  16. Sales RepresentativeSep 1999 — Jan 2000
    Henkel· Paris Area, France
  17. Sales Merchandising Manager AssistantJan 1999 — Sep 1999
    Henkel· Paris Area, France
  18. Product Manager AssistantJan 1998 — Aug 1998
    UBI SOFT· Paris Area, France
  19. Product Manager AssistantJul 1997 — Dec 1997
    TIMEX· Paris Area, France

Education

Languages

  • French · Native or bilingual
  • Spanish · Elementary
  • English · Native or bilingual

Top skills

MarketingManagement CommitteeSales ManagementDigitalPromotion Planning & ROI AnalysisDigitalEconomicsOperational MarketingChannel Marketing & Go-to-Market PlanningCommercial

About

A seasoned leader with over 25 years of experience in Ownership & Implementation of Commercial, Sales, Marketing and Strategic Decision-Making across iconic brands with consumer goods and durable products in B2C, B2B, in retail and construction for hospitality, residential and commercial sectors. Recognized for driving growth and transformation, with a proven track record of successfully established and positioned businesses across Europe, Middle East and Africa. Deep expertise in marketing solutions and strong sales acumen consistently delivering revenue growth through identifying market opportunities, cultivating long-term client relationships, and providing customized solutions. Thrives in dynamic, high-performance environments with a strong commitment to innovation and customer satisfaction.

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