Genene Webster
Strategic Marketing & Communications
The move
MoveAcorn Strategy → Burson
TitlePR & Strategic Communications Director → Group Account Director - Destination Marketing
LocationDubai → Dubai
Cross-border moveNo — same country
Years in UAE13.8
Total experience15.8 years
Burson headcount5,001-10,000 employees
Burson industryPublic Relations and Communications Services
Burson HQNew York
Burson typePublic Company
Career arc
- Group Account Director - Destination MarketingMar 2026 — Present
Burson· Dubai, United Arab Emirates· Full-time - PR & Strategic Communications DirectorApr 2024 — Mar 2026
Acorn Strategy· Dubai, United Arab Emirates· Full-time
- Strategic Account Director - Brand & Creative MarketingAug 2023 — Apr 2024
- Senior Marketing StrategistJun 2022 — Aug 2023
- Multi-Property Director of PR and MarketingJan 2020 — Jun 2022
JW Marriott· Dubai, United Arab Emirates· Full-time - Cluster Marketing Manager, F&B and LifestyleMar 2018 — Jan 2020
Jumeirah Group / Jumeirah Hotels & Resorts· Dubai, United Arab Emirates - Brand Loyalty Manager - Marketing & CommunicationsMay 2015 — Mar 2018Jumeirah Group / Jumeirah Hotels & Resorts· Dubai
- Cluster Marketing & Communications Manager, Jumeirah MaldivesApr 2014 — May 2015Jumeirah Group / Jumeirah Hotels & Resorts· Maldives
- Assistant Marketing and Communications ManagerOct 2012 — Mar 2014
Jumeirah Beach Hotel· Dubai, United Arab Emirates
- Assistant PR Manager, Jumeirah Commercial TeamFeb 2012 — Oct 2012Jumeirah Group / Jumeirah Hotels & Resorts· Dubai, United Arab Emirates
- Corporate Communications Executive, Jumeirah Commercial TeamJun 2011 — Feb 2012Jumeirah Group / Jumeirah Hotels & Resorts· Dubai, United Arab Emirates
- Reception Teaching AssistantAug 2006 — Jul 2007
British School· Kuwait City, Kuwait
Education
- Giggleswick SchoolA Levels2004 — 2006
- Emirates Academy of Hospitality ManagementBachelor of Science BSc(Hons) · International Hospitality Management2007 — 2011
Top skills
Public RelationsSocial NetworkingFood & BeverageEvent PlanningFront OfficeTeamwork
About
Strategy-driven leader in marketing, PR, and strategic communications with more than 14 years of experience across agency and client‑side roles, spanning luxury hospitality and tourism, government, energy, education, finance, technology, non-profit, and corporate sectors. Specialist in end-to-end strategic development from research, insight and diagnosis through to positioning, planning, activation and measurement across crisis communications, brand repositioning, rebranding and integrated marketing. Trusted advisor to senior stakeholders and C-suite, recognised for rigorous thinking, strong writing and commercial acumen that translate strategy into measurable outcomes and long-term brand value across the GCC.