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G

Gokhan Ay

Chief Consumer Officer | Consumer & Digital Platform Businesses | TechCo Transformation | Managing Director & Board Member
23.4 yrs experienceTelecommunications
Jan 2025

The move

MoveVodacom → e& UAE
TitleManaging Executive, Consumer Segment Marketing → Chief Consumer Officer
LocationJohannesburg → Abu Dhabi
Career arcRecent arrival
Cross-border moveYes · South Africa → United Arab Emirates
Years in UAE7.4
Total experience23.4 years
e& UAE headcount10,001+ employees
e& UAE industryTelecommunications
e& UAE HQAbu Dhabi
e& UAE typePublic Company

Career arc

  1. Chief Consumer Officer2025 — Present
    e& UAE· Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates· Full-time
  2. Senior Vice President, Consumer Marketing2019 — 2025
    e& UAE· Abu Dhabi, United Arab Emirates
  3. Managing Executive, Consumer Segment Marketing2016 — 2019
    Vodacom· Johannesburg Area, South Africa· Full-time
  4. Guest Lecturer2014 — 2025
    London Business School· London, United Kingdom
  5. Head of Performance and Commercial Operations, Africa, Middle East and Asia Pacific2014 — 2016
    Vodafone· London
  6. Global Head of Small Enterprise Segment and Segmentation2012 — 2014
    Vodafone· London
  7. Head of Enterprise Marketing2009 — 2012
    Vodafone· Istanbul, Turkey
  8. Marketing and Business Development Group Manager2007 — 2009
    Borusan Telekom· Istanbul, Turkey
  9. 6 Sigma Black Belt2005 — 2007
    Borusan Telekom· Istanbul, Turkey
  10. Account Manager2003 — 2005
    Borusan Technology· Istanbul, Turkey

Education

Languages

  • Turkish
  • English

Top skills

International MarketingMobile DevicesSales Channel DevelopmentInternational Business DevelopmentEnterprise BusinessGrowth Acceleration

About

I am a senior commercial and technology leader with over 20 years of experience across B2B and B2C, spanning telecom and digital platform businesses. I currently serve as Chief Consumer Officer at e& UAE, leading the consumer business across mobile and fixed connectivity, devices, smart living, loyalty, digital adjacencies and end-to-end digital channels, and playing a central role in the Group’s transformation from Telco to TechCo. My leadership approach is grounded in a strong analytical and business foundation, developed through early engineering training and advanced management education, and applied across enterprise, consumer, and large-scale digital transformation. I have led market-shaping product launches, portfolio simplification, and proposition evolution, with a sustained focu

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