Gurdeep S Matharu
SEO Leader Driving AI‑Powered Search Innovation | Ex-WPP | Ex-Omnicom
The move
MoveWPP Media → Assembly Global
TitleHead of SEO - MENA → Managing Partner, Search+ - MENA
LocationDubai → Dubai
Career arcLong-term resident
First time at this levelYes ★
Cross-border moveNo — same country
Years in UAE13.9
Total experience17.7 years
Assembly Global headcount1,001-5,000 employees
Assembly Global industryAdvertising Services
Assembly Global HQNew York, NY
Assembly Global typePublic Company
Career arc
- Managing Partner, Search+ - MENAMar 2026 — Present
Assembly Global· Dubai, United Arab Emirates· Full-time - Head of SEO - MENAJun 2022 — Feb 2026
WPP Media· Dubai, United Arab Emirates - Regional SEO Director - Joint role across Mindshare & WavemakerJul 2019 — Jun 2022
Mindshare MENA· Dubai, United Arab Emirates
- Regional SEO Director - Joint role across Mindshare & WavemakerJul 2019 — Jun 2022
Wavemaker MENA· Dubai, United Arab Emirates
- Senior Regional SEO ManagerDec 2015 — Jun 2019
- SEO ManagerApr 2015 — Dec 2015
MediaCom MENA· Dubai, United Arab Emirates
- SEO ManagerJul 2013 — Apr 2015
PHD· London, England, United Kingdom - SEO & Business Development ManagerOct 2010 — Nov 2012
SEO.co.uk· London Area, United Kingdom
- SEO ConsultantNov 2009 — Sep 2010
Self Employed· Self Employed - SEO/PPC/Social Media ManagerApr 2008 — Nov 2009
Mediarun [Acquired by The Big Group]· Greater London
- Search PlannerOct 2007 — Apr 2008
Manning Gottlieb OMD· Greater London
Education
- Havering College1996 — 1998
- Seven Kings High School1991 — 1996
Top skills
AnalyticsSEMCRMDigital MarketingFacebookGoogle Webmaster Tools
About
Search Engine Optimisation (SEO), Search Everywhere, Generative Engine Optimisation (GEO), AI, Generative AI, Large Language Models (LLM's), Content