Hala Odat

Creative Director | 360 Event Experience | Sports & Media-Driven Events

15.1 yrs experienceEvents Services

Jul 2025Added yesterday

The move

MoveDONE+DUSTED → Ethara

TitleCreative Director → Design Director

LocationAbu Dhabi → Abu Dhabi

Career arcLong-term resident

Cross-border moveNo — same country

Native languageArabic, English

Years in UAE17.3

Total experience15.1 years

Ethara headcount51-200 employees

Ethara industryEntertainment Providers

Ethara HQAbu Dhabi, Abu Dhabi Emirate

Ethara typePrivately Held

Career arc

Design DirectorJul 2025 — Mar 2026
Ethara· Abu Dhabi Emirate, United Arab Emirates· Contract
Creative DirectorNov 2023 — Mar 2024
DONE+DUSTED· Abu Dhabi Emirate, United Arab Emirates· Contract
Freelance Creative DirectorAug 2023 — Present
·· United Arab Emirates· Self-employed
Art Director at UAE LOCOct 2021 — Feb 2022
FIFA· Abu Dhabi, United Arab Emirates· Contract
Creative Team LeadAug 2019 — Aug 2023
Flash Entertainment· Abu Dhabi, United Arab Emirates· Full-time
Art Director at UAE LOCFeb 2018 — May 2019
TThe Asian Football Confederation· Abu Dhabi, United Arab Emirates
Art Director at UAE LOCMay 2017 — May 2019
FIFA· Abu Dhabi, United Arab Emirates
Freelance Art DirectorFeb 2014 — Jan 2020
Flash Entertainment· United Arab Emirates
Art DirectorFeb 2014 — Feb 2014
twofour54· Abu Dhabi, United Arab Emirates
Art DirectorJan 2007 — Oct 2009
Momentum/ DDB Jordan· Amman- Jordan
Senior Graphic Designer (Temp)Feb 2006 — Mar 2006
Four Communications· Manama- Bahrain

Education

Jami'at Al-Ulum Al-Tatbiqiya
BA of Graphic Design · Graphic Design2001 — 2004
Jordan University of Science and Technology
Bachelor of Architecture (B.Arch.) · Architecture1999 — 2001
Ahliyyah School for Girls
A Levels · GCE1986 — 1999

Languages

Top skills

Design LeadershipBuilding TrustBrand ManagementGraphicsDesign DirectionAttention to Detail

About

360 Event Creative Director with award-winning expertise in brand strategy, event marketing, and branding, leading creative teams to deliver high-impact campaigns for global brands. Leads event key visual development and brand implementation as the foundation of every project, driving delivery from concept through to execution, overseeing talent, lighting and sound, sports presentation, on-site branding, and 3D visualisation, while shaping interactive screen content to create a cohesive, immersive attendee journey at scale. Also translates business objectives into visually compelling narratives that engage audiences, including writing show narratives and overseeing opening ceremony productions that are culturally grounded and locally relevant without compromising creativity.

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