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Hassane Yamak

Head of Media | Middle East | Sephora LVMH | Global Executive MBA
19.3 yrs experienceRetail
Mar 2026

The move

MoveYum! Brands → SEPHORA
TitleRegional Head of Media - MIA LATAM - Global Media COE / Marketing Director CCA Region → Media Director - Full Funnel | LVMH
LocationDubai → Middle East
Career arcRooted in UAE★
Cross-border moveYes · United Arab Emirates → Middle East
Native languageArabic, English
Years in UAE18.1
Total experience19.3 years
SEPHORA headcount10,001+ employees
SEPHORA industryRetail
SEPHORA HQNeuilly sur Seine, Ile de France
SEPHORA founded1969
SEPHORA typePrivately Held

Career arc

  1. Media Director - Full Funnel | LVMHMar 2026 — Present
    SEPHORA· Middle East· Full-time
  2. Media And Marketing ConsultantJun 2025 — Mar 2026
    · Dubai, United Arab Emirates· Self-employed
  3. Regional Head of Media - MIA LATAM - Global Media COE / Marketing Director CCA RegionJun 2024 — May 2025
    Yum! Brands· Dubai, United Arab Emirates· Full-time
  4. Global Media ConsultantMar 2023 — Jan 2025
    Yum! Brands· Global· Part-time
  5. InvestorJan 2023 — Jan 2024
    Kaso (YC W22)· United Arab Emirates
  6. Marketing Director - Retail, NPD, and Media for Middle East, North Africa, and CIS RegionMar 2020 — Jun 2024
    Yum! Brands· Dubai, United Arab Emirates· Full-time
  7. Senior Media Manager - KFC MENAJan 2017 — Mar 2020
    Yum! Brands· Dubai, United Arab Emirates
  8. General Manager - Media2015 — 2016
    Dentsu Aegis Network· United Arab Emirates
  9. Integrated Business Director2012 — 2015
    Dentsu Aegis Network· United Arab Emirates
  10. Media Director2011 — 2012
    OMD EMEA· Full-time
  11. Media Director - Levant Region2010 — 2011
    OMD EMEA· Beirut· Full-time
  12. Media Manager2008 — 2010
    OMD EMEA· United Arab Emirates· Full-time
  13. Senior Media Executive2006 — 2008
    OMD EMEA· United Arab Emirates· Full-time

Education

Languages

  • Arabic · Native or bilingual
  • English · Native or bilingual
  • French · Elementary

Top skills

Media PlanningNegotiationTeam LeadershipMarketing ResearchDigital StrategyDigital Media

About

I'm a commercially driven marketing leader focused on aligning full funnel marketing with business objective at every stage in a clear framework built on measured success and constant innovation. The sectors I've focused on during my 19 years experience are F&B, QSR, FMCG, CPG, and Government projects. At Yum! Brands, leadership in marketing strategies and execution has been a cornerstone of my tenure as Marketing Director. My team and I have pioneered retail and brand marketing initiatives that resonate across the diverse Middle East and African region, leveraging my expertise in marketing commercialization to capture new growth avenues within the QSR industry. Our collaborative efforts have successfully drove same store sales growth, new category entry points, and marketing transforma

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