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Hikmet Meryumoglu

Marketing Director | Fintech, Telecom & E-Commerce Strategist | Ex-Turkcell | Growth Leader | Tech-Driven Mentor
16.8 yrs experienceTelecommunications
Feb 2025

The move

MoveTurkcell → ODIX PAY
TitlePrincipal E-commerce & Marketplace Group Category Manager → Marketing Director
LocationIstanbul → Dubai
Career arcRecent arrival
Cross-border moveYes · Turkey → United Arab Emirates
Native languageEnglish
Years in UAE1.3
Total experience16.8 years

Career arc

  1. Marketing DirectorFeb 2025 — Present
    ODIX PAY· Dubai, United Arab Emirates· Full-time
  2. Principal E-commerce & Marketplace Group Category ManagerDec 2021 — Apr 2023
    Turkcell· Istanbul, Turkey· Full-time
  3. Principal Group Vendor ManagerJul 2021 — Dec 2021
    Turkcell· Full-time
  4. New Technologies Lead Vendor ManagerJun 2016 — Dec 2021
    Turkcell· Istanbul, Turkey
  5. Senior Marketing Data AnalystMay 2014 — Jun 2016
    Turkcell· Istanbul, Turkey
  6. Datamining & Reporting SpecialistJan 2011 — May 2014
    KKTCELL· Nicosia, Cyprus
  7. DWH Team MemberMar 2010 — Jan 2011
    KKTCELL· Nicosia, Cyprus
  8. Oracle Instructor - Turkish Armed ForcesDec 2008 — Jun 2009
    Earlier Experience – Foundations in Tech, Data & Instruction· Bursa, Türkiye· Full-time
  9. DBA / System Administrator - The Green CompanyMay 2007 — Jun 2009
    Earlier Experience – Foundations in Tech, Data & Instruction· Los Angeles, California, United States· Full-time
  10. Software Intern - TUSAS Aerospace IndustriesJan 2007 — May 2007
    Earlier Experience – Foundations in Tech, Data & Instruction· Famagusta, Cyprus· Full-time

Education

Languages

  • English · Native or bilingual
  • Spanish · Elementary
  • Arabic · Elementary

Top skills

Data VisualizationData AnalysisBI ToolsTechnology Product StrategyPerformance ReportingCustomer Segmentation

About

With extensive experience spanning fintech, telecom, and e-commerce, I bring a decade-plus track record of driving strategic growth, enhancing brand positioning, and managing impactful portfolios. Currently serving as Marketing Director at ODIX PAY, I focus on scaling digital payment solutions, optimizing marketing performance, and crafting data-driven strategies to elevate customer engagement and ROI. My approach integrates cross-functional collaboration and customer-centric messaging to align marketing initiatives with business goals. Previously, I contributed to Turkcell’s digital marketplace by overseeing category development and vendor management for emerging technologies and consumer electronics. These roles sharpened my expertise in supplier negotiations, campaign planning, and l

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