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Jacqueline Elboghdadi

Strategic Global CMO | Transformative Leader in FMCG & Retail | Driving Profits through Brand Excellence
20.9 yrs experienceRetail
Sep 2024

The move

MoveAlshaya Group → ADNOC Distribution
TitleActing CMO | Customer Insights, Customer Growth & Marketing Communications Officer → Chief Marketing Officer
LocationUnited Arab Emirates → United Arab Emirates
Career arcRecent arrival
Cross-border moveNo — same country
UAE federal / sovereign destinationYes ★
Years in UAE8.4
Total experience20.9 years
ADNOC Distribution headcount10,001+ employees
ADNOC Distribution industryRetail
ADNOC Distribution HQAbu Dhabi
ADNOC Distribution founded1973
ADNOC Distribution typeGovernment Agency

Career arc

  1. Chief Marketing OfficerSep 2024 — Present
    ADNOC Distribution· United Arab Emirates· Full-time
  2. Acting CMO | Customer Insights, Customer Growth & Marketing Communications OfficerFeb 2021 — Sep 2024
    Alshaya Group· United Arab Emirates· Full-time
  3. Regional Senior Marketing DirectorFeb 2021 — Feb 2022
    Alshaya Group· Dubai, Dubai, United Arab Emirates· Full-time
  4. Middle East & Africa Commercial & Marketing Director, DubaiJul 2019 — Feb 2021
    Procter & Gamble· United Arab Emirates· Full-time
  5. Category Head Feminine Hygiene Egypt, Levant & PakistanJan 2015 — Jun 2019
    Procter & Gamble· Egypt
  6. Head of Brand Communications Baby & Femcare MEAJul 2014 — Jan 2015
    Procter & Gamble· United Arab Emirates
  7. Head of Brand Communications Egypt & LevantJul 2012 — Jul 2014
    Procter & Gamble· Egypt
  8. Communications Leader Detergents & HouseholdJul 2008 — Jun 2012
    Procter & Gamble· Egypt
  9. External Relations Manager Beauty CareFeb 2006 — Jun 2008
    Procter & Gamble· Egypt
  10. Senior Media ExecutiveFeb 2005 — Jan 2006
    Starcom· Egypt

Education

Languages

  • French
  • English
  • Arabic

Top skills

Integrated MarketingSocial MediaBrand AwarenessFMCGPublic RelationsMarketing Strategy

About

★ I am an award-winning Chief Marketing Officer and strategic business leader with a stellar track record spanning over 19 years, dedicated to propelling top-line profits and expanding market share for leading global consumer companies. ★ My expertise lies in the personal care & beauty sector, complemented by transformative leadership within one of the Middle East's largest retail conglomerates with hospitality, fashion retail, and wellness 70+ brands. ★ A strong commitment to steering organisations towards customer-centricity, data-driven decision-making, and brand-focused growth, sets me apart in the dynamic world of marketing. ★ My primary objectives are to bring strategic leadership to the forefront, foster commercial growth, and oversee brand management initiatives on a global s

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