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James Dickson

Chief Product & Customer Officer (CPO/VP Product) | AI-native Product & Growth | Retail, FinTech, Loyalty & Retail Media
19.2 yrs experienceRetail
Jan 2022

The move

MoveSainsbury's Landmark Group
TitleHead of Brexit Planning EVP / Chief Product Officer
LocationLondon Dubai
Career arcRecent arrival
First time at this levelYes
Cross-border moveYes · United Kingdom United Arab Emirates
Years in UAE7.2
Total experience19.2 years
Landmark Group headcount10,001+ employees
Landmark Group industryRetail
Landmark Group HQDubai
Landmark Group typePrivately Held

Career arc

  1. EVP / Chief Product OfficerJan 2022 — Present
    Landmark Group· Dubai, United Arab Emirates· Full-time
  2. Head - OmnichannelApr 2019 — Feb 2022
    Landmark Group· Dubai, United Arab Emirates· Full-time
  3. Head of Brexit PlanningNov 2018 — Mar 2019
    Sainsbury's· London, United Kingdom· Full-time
  4. Head of Strategy & Growth - OmnichannelSep 2017 — Mar 2019
    Sainsbury's· London, United Kingdom
  5. Head of Chop Chop - Quick CommerceSep 2017 — Nov 2018
    Sainsbury's· London, United Kingdom· Full-time
  6. Head of Range & SpaceJun 2017 — Sep 2017
    Sainsbury's· London, United Kingdom
  7. Strategy & Programmes - Range & SpaceJun 2016 — Sep 2017
    Sainsbury's· London, United Kingdom
  8. Programme Director - Range & Space StrategyNov 2015 — Jul 2016
    Metcash· Sydney, Australia
  9. Commercial Manager - Private LabelSep 2014 — Mar 2016
    Metcash· Sydney, Australia
  10. Assistant Commercial Manager - Corporate FinanceJan 2014 — Sep 2014
    Metcash· Sydney, Australia
  11. Manager - Turnaround and Restructuring AdvisoryFeb 2013 — Jan 2014
    Deloitte Australia· Sydney, Australia
  12. Manager - Delivering Deal ValueMay 2011 — Feb 2013
    PwC· London
  13. Assistant ManagerJan 2007 — Apr 2011
    McGrathNicol

Education

Top skills

Omni-Channel MarketingStartup EnvironmentsSupply Chain OptimizationMartechGrowth HackingC Level Management

About

I’m a customer obsessed Chief Product & Customer Officer / VP Product–level executive with 20+ years building and scaling digital, ecommerce, loyalty, partnerships and media businesses, including 12+ years at C-level. I lead a ~700-person Product, Digital, Loyalty, Retail Media and CX organisation for one of the Middle East’s largest multi-brand retailers across the GCC, India and SEA. I’m as comfortable in the P&L and boardroom as I am in product and technology. I own group-wide product strategy and P&L for a multi-country portfolio covering e-commerce, loyalty, fintech, payments, wallet, retail media, co-brand credit cards, strategic partnerships and customer support. In recent years we’ve grown digital revenue several-fold while maintaining healthy margins, and more than doubled NPS

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