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Jane Schokman

Director of Events at Shangri-La Dubai | Driving Luxury Experiences, MICE & High-Impact Events
20.1 yrs experienceHospitality
Mar 2026

The move

MoveRise Hospitality → Shangri-La Group
TitleHead of Sales and Events → Director of Events
LocationDubai → Dubai
Career arcRooted in UAE★
Cross-border moveNo — same country
Years in UAE21.1
Total experience20.1 years
Shangri-La Group headcount10,001+ employees
Shangri-La Group industryHospitality
Shangri-La Group HQHong Kong
Shangri-La Group founded1971
Shangri-La Group typePublic Company

Career arc

  1. Director of EventsMar 2026 — Present
    Shangri-La Group· Dubai, United Arab Emirates· Full-time
  2. Head of Sales and EventsSep 2025 — Mar 2026
    Rise Hospitality· Dubai, United Arab Emirates· Full-time
  3. Associate Director of Groups & Events - Jumeirah Burj Al ArabMay 2024 — Apr 2025
    Jumeirah· Dubai, United Arab Emirates· Full-time
  4. Senior Sales Manager - Madinat JumeirahOct 2021 — May 2024
    Jumeirah Group / Jumeirah Hotels & Resorts· Dubai, United Arab Emirates· Full-time
  5. Sales Manager - Leisure, Events, MICE & Corporate - Jumeirah Royal Saray BahrainSep 2019 — Feb 2020
    Jumeirah Group / Jumeirah Hotels & Resorts· Manama, Kingdom of Bahrain· Full-time
  6. Sales and Events - Hospitality, Leisure, Travel & TourismApr 2019 — Sep 2019
    Consultancy· United Arab Emirates
  7. Director of Sales and SponsorshipsMar 2016 — Jul 2018
    Hoteliers Network Middle East, DMCC ( HNME)· Dubai, United Arab Emirates
  8. Portfolio DirectorMar 2016 — Apr 2019
    The Hospitality Network· Dubai, United Arab Emirates· Full-time
  9. Senior Sales Manager - Groups, Conferences & Events - Madinat JumeirahOct 2012 — Jun 2015
    Jumeirah Group / Jumeirah Hotels & Resorts· Dubai, United Arab Emirates· Full-time
  10. Cluster Sales Manager - Groups, Conferences & Events - Dubai Commercial ClusterJun 2012 — Oct 2012
    Jumeirah Group / Jumeirah Hotels & Resorts· Dubai, United Arab Emirates· Full-time
  11. Cluster Sales Executive - Groups, Conferences & Events - Dubai Commercial ClusterJan 2010 — Jun 2012
    Jumeirah Group / Jumeirah Hotels & Resorts· Dubai, United Arab Emirates· Full-time
  12. Sales & Events Coordinator - Groups Sales, Social Events and F&B Groups - Jumeirah Beach HotelApr 2007 — Dec 2009
    Jumeirah Group / Jumeirah Hotels & Resorts· Dubai, United Arab Emirates· Full-time
  13. Conference and Incentives / Events Management - Jumeirah Beach HotelSep 2006 — Apr 2007
    Jumeirah Group / Jumeirah Hotels & Resorts· Dubai, United Arab Emirates· Full-time
  14. Hilton Meetings CoordinatorDec 2004 — Sep 2006
    Hilton Hotels & Resorts· Dubai, United Arab Emirates· Full-time
  15. Food & Beverage DepartmentMar 2004 — Nov 2004
    Hilton Hotels & Resorts· Dubai, United Arab Emirates· Full-time

Education

Languages

  • English · Full professional

Top skills

MicrosAdministrationBusiness-to-Business (B2B)MICE & Corporate EventsB2B Relationship ManagementStrategic Sales & Business Development

About

✨ Turning ideas into unforgettable experiences | Sales & Events Professional in Hospitality, MICE and destination events. Skilled in sales, partnerships, sponsorships, and account growth, I’m passionate about creating impactful experiences and building strong client relationships. Passionate about bringing people and brands together, I help create impactful events and partnerships that leave a lasting impression. With experience across hospitality, MICE, and luxury events, I combine sales expertise and relationship-building with a focus on delivering both business growth and unforgettable client experiences. Let’s connect if you’re looking to collaborate on innovative event solutions, strategic partnerships, or opportunities that create lasting impact.

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