
Jenna Noor Faraj
Head of Buying | Floward | UAE & Oman
The move
MoveMumzworld.com → Floward
TitleAssociate Director of Distribution → Head of Buying
LocationDubai → Dubai
Career arcRooted in UAE★
Cross-border moveNo — same country
Years in UAE13.5
Total experience15.2 years
Floward headcount1,001-5,000 employees
Floward industryTechnology, Information and Internet
Floward HQRiyadh
Floward founded2017
Floward typePrivately Held
Career arc
- Head of BuyingMar 2026 — Present
Floward· Dubai, United Arab Emirates - Associate Director of DistributionJan 2025 — Feb 2026
Mumzworld.com· Dubai, United Arab Emirates - Category ManagerDec 2022 — Jan 2025
Mumzworld.com· Dubai, United Arab Emirates - Senior BuyerSep 2020 — Dec 2022
noon· Dubai, United Arab Emirates - Co Founder, DirectorFeb 2019 — Present
Arasi Resort· Sri Lanka
- Senior BuyerAug 2016 — Feb 2019
Harvey Nichols· Dubai, United Arab Emirates
- Buyer2015 — 2016
TRYANO· Dubai, United Arab Emirates
- BuyerMar 2012 — Mar 2014
Bloomingdale's· Dubai, United Arab Emirates
- Associate BuyerOct 2009 — Mar 2012
Bloomingdale's· Dubai, United Arab Emirates
- Assistant Buyer2009 — 2009
Edge of Arabia· Venice Area, Italy
Education
- Phoenix Training Team, Learning & Development· Merchandise Systems2009
- University of HoustonMinor, Entrepreneurship2008 — 2009
- University of HoustonBachelor's Degree · Marketing2006 — 2009
- University of HoustonMinor, Sales2007 — 2008
- Abami Consultancy & Training· Negotiation Skills2010
Top skills
Global SourcingFashion BuyingMarketing StrategyMerchandisingPrivate LabelDepartment Stores