Joseph Cooney

Director, Digital Sales at du | Driving Revenue Growth Through CRM, AI, and Innovation

14.1 yrs experienceComputer Software

Aug 2025Added yesterday

The move

MoveEE → du

TitleProduct Lead, EE Super App Transformation → Director Digital Sales

LocationLondon → Dubai

Career arcRecent arrival

Cross-border moveYes · United Kingdom → United Arab Emirates

UAE federal / sovereign destinationYes ★

Native languageEnglish

Years in UAE3.8

Total experience14.1 years

du headcount1,001-5,000 employees

du industryTelecommunications

du HQDubai

du typePublic Company

Career arc

Director Digital SalesAug 2025 — Present
du· Dubai, United Arab Emirates· Full-time
Director/Principal - Digital TransformationAug 2022 — Aug 2025
du· Dubai, United Arab Emirates· Full-time
Product Lead, EE Super App TransformationApr 2021 — Oct 2022
EE· London, England, United Kingdom· Full-time
Digital Product Owner, Flex App | Venture ArchitectJul 2020 — Apr 2021
EE· London, England, United Kingdom· Full-time
Digital Product Owner, TV and Sport SalesJan 2020 — Jul 2020
BT· London, United Kingdom
Digital Product Strategy, Major ProgrammesApr 2019 — Jan 2020
BT· London, United Kingdom· Full-time
Product Manager, Data and Personalisation - Advertising and MediaAug 2018 — Apr 2019
BT· London, United Kingdom· Full-time
Product Manager, Digital Media (BT Sport, BT TV and BT.com)Sep 2016 — Aug 2018
BT· London, United Kingdom
Brand Consultancy and Business Development (Contracting)Jul 2015 — Sep 2016
Abstract Media· Belfast, United Kingdom
Customer Experience ManagerOct 2014 — Apr 2015
Marriott International· Liverpool, United Kingdom
Brand Communications and Strategy ManagerAug 2013 — Sep 2014
Bentley Motors Ltd· Crewe, United Kingdom· Full-time
Student Body AmbassadorNov 2011 — Jul 2013
LLiverpool John Moores University· Liverpool, United Kingdom

Education

St. Paul's Highschool Bessbrook
A Levels · ICT, Business, Religion2009 — 2011
CIM | The Chartered Institute of Marketing
CIM Diploma · Marketing2017 — 2017
Liverpool John Moores University
BA (Hons) Marketing · Business, Management, Marketing, and Related Support Services2011 — 2015
Chartered Institute of Marketing
CIM Affiliate · Marketing2011 — 2015

Languages

Top skills

MarketplaceAd TechDigital SalesAnalyticsBrand StrategyProduct Strategy

About

Highlights of My Expertise • Enterprise Transformation: Led large-scale digital strategies, including next-best-action CRMs and hyper-personalised loyalty programs, redefining customer experiences and driving revenue growth. • AI-Driven Innovation: Leveraged PEGA, Generative AI, and conversational commerce to optimise digital ecosystems, increase ARPU, and transform eCommerce. • Digital Ventures: Pioneered new revenue streams with innovative product development and market-entry strategies, delivering cutting-edge solutions for next-gen audiences. • Research & Strategy: Conducted in-depth market analysis and facilitated CXO workshops, converting visionary concepts into actionable strategies. Key Achievements • UAE’s Largest Digital Transformation: Part-directing one of the UAE’s m

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