Katerina Maskova Michalski

Digital Marketing Director - Telco Expert - Digital Partnerships

20.3 yrs experienceComputer Software

Jan 2026Added 3 days ago

The move

MoveEtisalat UAE → e& UAE

TitleDigital Channels Performance & Capability Director → Head of Digital Partnerships

LocationUAE → Dubai

Career arcRecent arrival

Cross-border moveYes · Uae → United Arab Emirates

Native languageCzech

Years in UAE9.0

Total experience20.3 years

e& UAE headcount10,001+ employees

e& UAE industryTelecommunications

e& UAE HQAbu Dhabi

e& UAE typePublic Company

Head of Digital PartnershipsJan 2026 — Present
e& UAE· Dubai, United Arab Emirates· Full-time
Digital Channels Performance & Capability DirectorJul 2023 — Jan 2026
Etisalat UAE· UAE· Full-time
Senior Segment Marketing ManagerAug 2019 — Jul 2023
Etisalat UAE· Abu Dhabi, United Arab Emirates· Full-time
Senior Product Marketing Manager - Consumer ServicesJun 2017 — Aug 2019
Etisalat· Abu Dhabi, United Arab Emirates
Founder and Managing DirectorJan 2017 — Jul 2023
Asanas For You· Global· Part-time
Programme Director – Digital Transformation (Interim Assignment)Jan 2017 — Jun 2017
Felix Steel a.s.· Czech Republic
Head of Marketing - Fixed and Mobile Broadband ServicesJun 2014 — Oct 2016
Ooredoo Qatar· Doha, Qatar
Segment Marketing Director (Acting)Sep 2013 — Apr 2014
O2 Czech Republic· Prague, Czech Republic
Senior Segment Marketing Manager – Consumer and SME – Fixed services and Mobile DataOct 2011 — Nov 2013
O2 Czech Republic· Prague, Czech Republic
Segment and Product Marketing Senior Specialist: Mobile and Fixed DataAug 2007 — Sep 2011
TTelefonica O2 Czech Republic, a.s.· Prague, Czech Republic
Marketing Manager - Cable and Satellite TV2005 — 2007
UPC Česká republika, a.s.· Prague, Czech Republic

Digital Marketing Institute
Professional Diploma in Digital Marketing2017 — 2017
University of New York in Prague
MBA · Marketing2006 — 2008
Massachusetts Institute of Technology
Artificial Intelligence: Implications for Business Strategy2021 — 2021
VSB - Technical University of Ostrava
Master’s Degree · Marketing and Trade1999 — 2004
Chartered Institute of Marketing
· Diploma in Professional Marketing2015 — 2016