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Laura ERGUY

Head of Marketing leading impactful marketing strategies @Rituals | Master Degree | MBA program
15.6 yrs experienceLuxury Goods & Jewelry
Apr 2026

The move

MoveL'Oréal → Rituals
TitleHead of Category - Makeup → Head of Marketing
LocationDubai → Émirats arabes unis
Cross-border moveYes · United Arab Emirates → Émirats Arabes Unis
Native languageFrench
Years in UAE8.4
Total experience15.6 years

Career arc

  1. Head of MarketingApr 2026 — Present
    Rituals· Émirats arabes unis· Full-time
  2. Head of Category - MakeupJan 2023 — Apr 2026
    L'Oréal· Dubai, United Arab Emirates· Full-time
  3. Senior Brand Business Development ManagerJan 2020 — Dec 2022
    L'Oréal· Dubai, United Arab Emirates· Full-time
  4. Brand Business Development ManagerOct 2017 — Jan 2020
    L'Oréal· Dubai, United Arab Emirates· Full-time
  5. Brand Marketing ManagerJan 2015 — Sep 2017
    L'Oréal· Émirats arabes unis· Full-time
  6. Trade Marketing ManagerAug 2012 — Jan 2015
    L'Oréal· Émirats arabes unis
  7. Visual Merchandising CoordinatorJul 2011 — Dec 2011
    Parfums Christian Dior - Chalhoub Group· Dubaï
  8. Product Development ManagerJul 2010 — Jun 2011
    Chanel· Paris Area, France
  9. Marketing ExecutiveNov 2009 — Jul 2010
    JEAN CHARLES DE CASTELBAJAC· Paris· Full-time

Education

Languages

  • French · Native or bilingual
  • Arabic · Limited working
  • German · Limited working
  • English · Full professional

Top skills

Microsoft PowerPointNegotiationProduct DevelopmentAnnual BudgetingCommunication marketingGo-to-Market Strategy

About

With over ten years in the beauty industry, my expertise lies in developing long-term category strategies and vision, underlined by a deep understanding of market dynamics and consumer behavior. At L'Oréal, my mission aligns with the company's focus on innovation and excellence. I bring a wealth of diverse perspectives to our strategies, ensuring that our marketing efforts resonate with our audience and uphold the brand's identity. In my current role as Head of Category for Makeup, I've built a robust category strategy, leveraging customer and product insights to inform marketing campaigns and growth initiatives. My ability to negotiate effectively and craft go-to-market strategies has been instrumental in optimizing category growth and profitability. Collaborating closely with the Revenu

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