Leila Al Marashi

Career arc

1. CEO & FounderMay 2018 — Present

   CADO Gifting· UAE· Full-time
2. Advisory Board MemberApr 2017 — Mar 2018

   The College of Fashion & Design· Dubai, United Arab Emirates
3. Vice PresidentFeb 2017 — Apr 2018

   NNational Central Cooling Company (DFM: Tabreed)· Abu Dhabi, United Arab Emirates
4. New Business Development Lead– Upstream, Power & RenewablesApr 2014 — Nov 2016

   SShell Upstream International· UAE-Dubai & Abu Dhabi, Netherlands- Hague
5. Shell Downstream- Corporate Communications & Government Relations AdvisorOct 2010 — Mar 2014

   Shell· Dubai
6. CEO & FounderDec 2007 — Feb 2016

   SSugarVintage Retail and Apparel· Dubai
7. Social Investment LeadOct 2007 — Aug 2010

   Shell· UAE
8. Associate Marketing ManagerSep 2005 — Sep 2006

   Arab Media Group

Education

• EDHEC Business School
  Masters of Science · European Business2004 — 2006
• American University in Dubai
  Bachelor of Business Administration (BBA) · Marketing1999 — 2004

About

The power of a personal connection goes beyond words—it’s in the gesture, the thoughtfulness, and the feeling that a gift evokes. This belief led me to found CADO Gifting, a company that’s transforming the way businesses approach corporate gifting. The idea behind CADO was born from my passion for creativity, luxury, and simplicity. As a woman in business and in a world where corporate gifting is often seen as transactional, I wanted to create something that could make a real impact. CADO Gifting is not just about sending gifts—it’s about crafting experiences that resonate deeply with recipients. It’s about creating a moment that shows people you truly care and that you see them as individuals, not just as clients or partners. As the first mover in the MENA market, CADO provides a full 3

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