Mamoon Sbeih

Career arc

1. Chief International Business Development Officer and MENA ChairmanFeb 2026 — Present

   APCO· Full-time
2. Strategy Board MemberJan 2020 — Present

   MMiddle East Public Relations Association· United Arab Emirates
3. President, MENA RegionOct 2017 — Feb 2026

   APCO Worldwide· Dubai, United Arab Emirates
4. Managing DirectorFeb 2006 — Oct 2017

   APCO Worldwide· UAE
5. Director2000 — 2003

   ASDA'A BCW· UAE
6. Public Affairs Officer1993 — 2003

   The World Bank

Education

• Harvard Business School Executive Education
  Leading Professional Service Firms (LPSF). · Business Administration and Management, General2019 — 2019
• University of Turin
  Master's degree · Development Management2002 — 2003
• Salford University
  Bachelor's degree · Electrical and Electronics Engineering1987 — 1992

About

Mamoon Sbeih boasts a 27-year career as a strategic communications expert, guiding prominent government entities, corporations, and multinationals across the Middle East and North Africa (MENA). Beginning in 1993 at the World Bank, Mamoon excelled as an External Affairs and Aid Coordination Officer for nearly a decade. In 2003, he advanced to Director at BCW in the UAE, overseeing the telecom and government portfolio. In 2006, Mamoon headed Dubai Holding's first public relations firm, JIWIN Public Relations, leading a team of 35. Notably, he steered the acclaimed Brand Dubai campaign, solidifying the emirate’s global positioning as a business and tourism hub. The year 2010 marked a transformative milestone with JIWIN's integration into the international advisory powerhouse, APCO Worldwi

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