Marianna Varesano
Head of Digital Engagement at Etihad Airways
The move
MoveRyanair - Europe's Favourite Airline → Etihad
TitleHead of CRM & Marketing Operations → Head of Digital Engagement
LocationMadrid → Abu Dabi
Cross-border moveYes · Spain → Emiratos Árabes Unidos
Native languageSpanish
Total experience15.9 years
Etihad headcount10,001+ employees
Etihad industryAirlines and Aviation
Etihad HQAbu Dhabi, Abu Dhabi
Etihad typePrivately Held
Career arc
- Head of Digital EngagementJun 2024 — Present
Etihad· Abu Dabi, Emiratos Árabes Unidos· Full-time - Head of CRM & Marketing OperationsNov 2021 — Jun 2024
Ryanair - Europe's Favourite Airline· Madrid, Community of Madrid, Spain· Full-time - Marketing Operations LeadJan 2021 — Nov 2021Ryanair - Europe's Favourite Airline· Madrid, Community of Madrid, Spain· Full-time
- Marketing Operations & Optimisation ExecutiveOct 2018 — Jan 2021Ryanair - Europe's Favourite Airline· Madrid, Community of Madrid, Spain· Full-time
- Marketing CoordinatorMay 2017 — Oct 2018
Adwanted Group· Madrid Area, Spain· Full-time
- Digital Marketing SpecialistMar 2015 — Oct 2016
Chicanol.com· Miami/Fort Lauderdale Area· Full-time
- Social Media StrategistJan 2015 — Sep 2016
La Media Social· Full-time
- Lead ProducerAug 2014 — May 2015PPrimer Torneo Nacional de Stand Up Comedy· Caracas, Venezuela· Freelance
- Marketing InternOct 2013 — Oct 2014
Empresas Polar· Caracas Area, Venezuela· Internship
- Staff CoordinatorMar 2009 — Feb 2013
Eskalando 515 C.A· Caracas Area, Venezuela· Direct Contract
Education
- Skiller AcademyData Driven Strategy · MarketingSep 2022 — Nov 2022
- Escuela Internacional de ComunicaciónMaster's degree · Master in Brand Experience & Lifestyle2016 — 2017
- Universidad MonteávilaBachelor's degree · Mass Communication/Media Studies2010 — 2015
- Mater SalvatorisHigh School Diploma1998 — 2010
- INSEADDiploma of Education · Organizational LeadershipOct 2025 — Feb 2026
Languages
- Italian · Elementary
- Spanish · Native or bilingual
- English · Full professional
- French · Elementary
Top skills
CommunicationStorytellingCopywritingWeb Content WritingPersuasionEnglish as a Second Language (ESL)