Mary Abboud
Senior Integrated Marketing Leader | Ex-Nike l Driving Growth, Strategy & Experiential Campaigns Across MENA
The move
MoveGMG → IMPACT BBDO
TitleSenior Manager - Integrated Marketing, Media and Communications → Business Director
LocationDubai → Dubai
Career arcRooted in UAE★
Cross-border moveNo — same country
Native languagePortuguese, Spanish, Arabic
Years in UAE8.6
Total experience8.8 years
IMPACT BBDO headcount501-1,000 employees
IMPACT BBDO industryAdvertising Services
IMPACT BBDO founded1971
IMPACT BBDO typePrivately Held
Career arc
- Business DirectorMar 2026 — Present
IMPACT BBDO· Dubai, United Arab Emirates· Full-time - Senior Manager - Integrated Marketing, Media and CommunicationsOct 2024 — Mar 2026
GMG· Dubai, United Arab Emirates· Full-time - Senior Digital Marketing ManagerMay 2024 — Feb 2026
Nike· Dubai, United Arab Emirates· Full-time
- Digital Marketing ManagerJun 2021 — Jun 2024
- Senior Brand Strategist - Digital PerformanceOct 2020 — Jun 2021
Hearts & Science· United Arab Emirates· Full-time
- Integrated Media PlannerMar 2019 — Oct 2020
- Media Client ServicingMar 2017 — Oct 2018
Ipsos in MENA· Lebanon
Education
- American University of Science and TechnologyBachelor of Arts - BA · International Affairs & DiplomacyPresent
Languages
- Portuguese · Native or bilingual
- English · Full professional
- French · Limited working
- Spanish · Native or bilingual
- Arabic · Native or bilingual
Top skills
Brand positioning and messagingBusiness EnglishStrategic PartnershipsCommunity OutreachCreative StrategyCustomer Insight
About
Bachelor of Arts (B.A.) focused in International Affairs and Diplomacy from the American University of Science and Technlogy.