Mary Ghobrial

Career arc

1. Strategic Advisor PartnershipsOct 2025 — Present

   noon
2. Founder & Managing DirectorNov 2022 — Present

   Move The Needle Consultancy
3. Senior AdvisorNov 2022 — Jan 2025

   McKinsey & Company
4. Chief Strategy and Operations OfficerSep 2021 — Nov 2022

   Anghami
5. Amazon MENA- Director- Marketplace Expansion; CCOMar 2019 — Sep 2021

   Amazon· Dubai, United Arab Emirates· Full-time
6. Chief Strategy and Commercial OfficerApr 2012 — Aug 2017

   souq.com· Dubai
7. Amazon MENA, Director Category Expansion / CCO SouqApr 2012 — Feb 2019

   Amazon· UAE· Full-time
8. Director of Platform strategy and original programming2001 — 2008

   Showtime
9. Brand Director1991 — 1995

   Procter & Gamble

Education

• London Business School
  Digital Marketing · Digital Communication and Media/MultimediaJun 2021 — Jun 2021
• Harvard Law School
  Executive Program Leadership and Negotiation · Leadership and NegotiationNov 2023 — Present
• Columbia Business School
  Venture CapitalDec 2023 — Dec 2023
• City, University of London
  Master of Business Administration - MBA · International BusinessJun 1995 — Jun 1996

About

With over 20 years of experience in building and scaling brands across various sectors, I specialize in ecommerce, tech start ups, and expansion strategy with impactful results. I was one of the leadership team who founded the first tech unicorn in MENA, Souq.com. As CCO , I initiated and built the strategy, retail, marketplace, and retail media for the largest ecommerce platform in the MENA region. I led several capital raise, and reported to the board of multiple shareholders. I led Amazon business due diligence, acquisition, integration and migration in UAE, KSA and Egypt. With Amazon, I led the retail and marketplace business, and launched many of the Amazon brands. I also led the global sellers program. As a Senior Advisor with McKinsey’s LEAP I specialized in Apparel, Fashion, and

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