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Mashantha Viswanathan

Strategy || Loyalty || Ex-McKinsey || IIM Lucknow
9.3 yrs experienceLuxury Goods & Jewelry
Jan 2026

The move

MoveChalhoub Group → Mastercard
TitleDirector, Group Loyalty → Director
LocationDubai → Dubai
Career arcRecent arrival
Cross-border moveNo — same country
Years in UAE1.5
Total experience9.3 years
Mastercard headcount10,001+ employees
Mastercard industryTechnology, Information and Internet
Mastercard HQPurchase, NY
Mastercard typePublic Company

Career arc

  1. DirectorJan 2026 — Present
    Mastercard· Dubai, United Arab Emirates
  2. Director, Group LoyaltyJan 2023 — Mar 2024
    Chalhoub Group· Dubai, United Arab Emirates
  3. Head of LoyaltyMay 2020 — Aug 2022
    Purplle.com· Mumbai, Maharashtra
  4. Engagement ManagerSep 2015 — Apr 2020
    McKinsey & Company· Chennai Area, India
  5. Analyst, Risk Advisory ServicesJun 2012 — May 2013
    EY

Education

Top skills

Business AnalysisMicrosoft ExcelCManagementBusiness StrategyStrategy

About

Experienced professional with expertise in strategy, management consulting, customer loyalty, e-commerce and beauty. A strong believer of customer centricity, I am passionate about understanding consumers and building for them. I am also an avid lover and follower of the business of beauty. At Mastercard, I will be overseeing engagements (across functions) in the retail and commerce space. Before this, I was at Chalhoub where I reimagined the Loyalty Customer Value Proposition, user experience and projects delivery for the group loyalty programme: MUSE - which spanned 40+ partner brands across 4 countries. Prior to this, I headed the consumer loyalty division at Purplle, India's leading beauty ecommerce player. Before that, I spent ~5 years at McKinsey (last role: Engagement Manager) wi

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