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Matthew Willsher

Interim CEO/COO | Telecoms & Tech Leader | Strategy & Transformation | Mentor and Executive Coach | Cross-Cultural Operator
24.0 yrs experienceManagement Consulting
Jun 2019

The move

MoveEtisalat Nigeria → Etisalat Afghanistan
TitleCEO → Chief Executive Officer
LocationNigeria → Kabul
Career arcRecent arrival
Cross-border moveYes · Nigeria → Afghanistan
Years in UAE6.4
Total experience24.0 years

Career arc

  1. CEO/Board/Interim/Executive advisor, mentor and coachMar 2026 — Present
    New Creation Services· UAE· Self-employed
  2. Chief of Staff / Advisor Special ProjectsJul 2021 — Jul 2025
    e&· Dubai, United Arab Emirates· Full-time
  3. Chief Executive OfficerJun 2019 — Jul 2021
    Etisalat Afghanistan· Kabul, Kabul Province, Afghanistan· Full-time
  4. CEOJul 2013 — Jul 2017
    Etisalat Nigeria· Nigeria
  5. Chief Marketing Officer / EVP MarketingApr 2011 — Jun 2013
    Etisalat· Abu Dhabi, United Arab Emirates
  6. CMO / EVP Strategic MarketingAug 2008 — Mar 2011
    Maxis Communications Bhd· Kuala Lumpur, Malaysia
  7. Managing DirectorMar 2008 — Jul 2008
    New Creation Services· Hong Kong
  8. Chief Operating OfficerMar 2005 — Feb 2008
    Hong Kong CSL Limited (a Telstra joint venture)· Hong Kong
  9. Commercial / Marketing Director RolesNov 2001 — Feb 2008
    Telstra· Australia
  10. VP, MarketingJun 1999 — Nov 2001
    LG Telecom (a BT joint venture with LG)· Gangnam-gu, Seoul, Korea

Education

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