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Mohamed Anwar

Executive Director | Telecom & CX Leader | Digital Transformation Strategist | People & Service Design Architect | e& | e& UAE
28.4 yrs experienceTelecommunications
Jan 2024

The move

MoveEtisalat e&
TitleSenior Director Service Design and Assurance Senior Director Corporate Communications
LocationUnited Arab Emirates United Arab Emirates
Career arcRecent arrival
Cross-border moveNo — same country
Years in UAE9.1
Total experience28.4 years
e& headcount10,001+ employees
e& industryTechnology, Information and Internet
e& HQAbu Dhabi
e& typePrivately Held

Career arc

  1. Senior Director Corporate CommunicationsJan 2024 — Present
    e&· United Arab Emirates· Full-time
  2. Senior Director Service Design and AssuranceApr 2021 — Dec 2023
    Etisalat· United Arab Emirates· Full-time
  3. Director Service AssuranceOct 2015 — Mar 2021
    Etisalat
  4. Senior Manager Quality Assurance and customer satisfactionJul 2008 — Sep 2015
    Etisalat
  5. Consumer Call Center ManagerFeb 2007 — Jun 2008
    du· Dubai, United Arab Emirates· Full-time
  6. Customer Support ManagerJun 2003 — Mar 2006
    Showtime· Dubai, United Arab Emirates· Full-time
  7. Customer Service- CRM / Outbound Campaigns ManagerOct 1998 — May 2003
    Vodafone Egypt
  8. Assistant Sales ManagerMay 1996 — Jul 1998
    Palermo Hotel, Egypt· Egypt· Full-time

Education

Top skills

Call CenterManagementForecastingCall CentersEmployee EngagementBusiness Analysis

About

I am a senior telecom executive with over 30 years of experience across customer experience, digital transformation, and operational excellence—and now proudly leading Corporate Communications at e&. My career spans end-to-end service delivery, people operations, and CX strategy, including the launch of digital platforms, transformation of training ecosystems, and optimization of large-scale contact center operations. I have led high-performing teams of 400+ across multiple geographies and helped redefine telecom service excellence. Today, I bring that operational DNA into my role as a comms leader—where storytelling, clarity, and strategic alignment are as crucial as KPIs. I believe communications is not just about telling the story—it’s about owning the narrative that builds trust, cultu

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