Mohamed Bakir
Head of Marketing | Unilever | Leading Market Strategy & Driving Brand Growth
The move
MoveAmerican Express → Unilever
TitleCustomer Care Professional → Head of Marketing Arabia
LocationMontreal → Dubai
First time at this levelYes ★
Cross-border moveYes · Canada → United Arab Emirates
Native languageArabic, English
Years in UAE8.5
Total experience13.9 years
Unilever headcount10,001+ employees
Unilever industryManufacturing
Unilever HQBlackfriars, London
Unilever founded1872
Unilever typePublic Company
Career arc
- Head of Marketing ArabiaMay 2024 — Present
Unilever· Full-time - Trade Marketing ManagerJun 2021 — Apr 2024Unilever· Dubai, United Arab Emirates· Full-time
- Business Development ManagerJul 2018 — May 2021Unilever· Dubai, United Arab Emirates· Full-time
- Distribution Sales ManagerJan 2017 — Jun 2018Unilever· Dubai, United Arab Emirates· Full-time
- Channel Sales ManagerJul 2015 — Dec 2016Unilever· Dubai, United Arab Emirates· Full-time
- Category Sales ManagerFeb 2013 — Jun 2015Unilever· Doha, Qatar· Full-time
- Customer Care ProfessionalJun 2010 — Jun 2011
American Express· Montreal, Quebec, Canada· Full-time
Education
- McGill UniversityPost-Graduate Degree in Leadership · Business Administration and Management, General2008 — 2010
- Glion Institute of Higher EducationMaster of Business Administration (M.B.A.) · International Hospitality and Service Industry Management2011 — 2012
Languages
- Arabic · Native or bilingual
- English · Native or bilingual
Top skills
RetailIntegrated Marketing Communications PlanningSales ForecastingCustomer AcquisitionChannel StrategyCategory Management
About
Senior commercial and marketing leader with 12+ years at Unilever, delivering double‑digit growth and market share gains across GCC. Experienced in P&L ownership, category and channel strategy, and digital‑led acceleration. Recognized for building high‑performing teams and driving profitable, sustainable outcomes.